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Hype Cycle for Consumer Goods 2016

by Robert Hetu  |  July 15, 2016  |  Submit a Comment

Consumer goods manufacturers continue to favor technology investments facilitating competitive differentiation. CIOs and IT leaders can use this Hype Cycle to evaluate opportunities, educate their organizations, and guide their planning and investment decisions.

In 2016, we are seeing investment decisions that are designed to grow sales, maximize margins or steal share in a small-growth environment. With the digital world becoming ever-present to consumers and their habits, this year’s Hype Cycle for Consumer Goods highlights technologies for CIOs and IT leaders focused on sales, marketing and supply chain organizations.

Several technologies with specificity under broader categories have been added, including:


Track-and-Trace and Serialization
Price Optimization and Management for B2B
Formula and Recipe Management

Internet of Things

Things as Customers
Internet of Things (supply chain focus)
Internet of Things for Manufacturing Operations
Connected Home
Smart Dust
Warehouse Robots


4D Printing
Consumer 3D Printing
3D Printing in Manufacturing Operations

We expect these technologies will facilitate the continued evolution of the consumer goods industry toward digitalization and the world of digital business — a new environment embracing the economic design of blurred physical and digital worlds. This is beyond digitization, which simply moves data to a digital form. We expect digitalization in consumer goods to introduce a new era of growth from the convergence of people, businesses and intelligent things, resulting in revenue opportunities brought to life by engaging (and partnering with) retail customers, consumers and supply chain vendors.

Additional Resources

100 Data and Analytics Predictions Through 2024

Gartner’s annual predictions disclose the varied importance of data and analytics across an ever-widening range of business and IT initiatives. Data and analytics leaders must consider these strategic planning assumptions for enhancing their vision and plans.

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Category: customer-analytics  data-and-analytics-strategies  hype-cycles  smart-machines  

Tags: iot  robots  smart-dust  things-as-customers  

Robert Hetu
VP, Analyst Retail
7 years at Gartner
29 years IT Industry

Bob Hetu is a Research Director with the Gartner Retail Industry Services team. His responsibilities involve tracking the technology markets and trends impacting the broad-based retail merchandising and planning areas. Mr. Hetu is an expert in the areas of brand, vendor and assortment management, merchandise planning, allocation, and replenishment. Read Full Bio

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