Adoption of RAMAs (retail assortment management applications) is growing as retail CIOs emphasize cloud, big data, advanced analytics and algorithmic approaches to improve retail performance. The hypercompetitive retail landscape has not slowed, and customers’ expectations of a unified retail experience continue to challenge multichannel retailers as they transform to digital business. Digital business transformation in the retail industry includes the usage of cloud, social engagement, algorithms and the Internet of Things (IoT). Taking advantage of the store base is critical for a digitalized retail experience that delights customers, but this requires a significant refinement of the assortments offered by channels. Big data combined with advanced analytics and algorithmic approaches is required to create store-specific assortments that are aligned to specific customer behavior segments.
As more vendors continue to enter the market competition heightens. This year’s RAMA MQ evaluates 15 vendors: 6 leaders, 6 challengers, and 3 niche players. Vendors included this year are:
- Island Pacific
- JustEnough Software
Gartner clients can use this research to evaluate assortment management providers. Use the interactive version to customize your personal MQ and provide your personal feedback and reviews on Gartner Peer Insight.
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