Gartner Blog Network


Gartner Features 9 Cool Vendors Serving Retail

by Robert Hetu  |  May 2, 2018  |  Submit a Comment

Now more than ever retailers must look outside of their normal sphere of technology vendors to find ways to differentiate their customer experience through cool vendors.  This year our retail team has split our cool vendor reporting into 3 different groups focused on critical needs in retail.

Cool Vendors in Transforming Multichannel to Unified Retail Commerce, 2018

As retail CIOs work with the business to transform from multichannel to a true unified commerce offering, the ability to deliver a converged digital and physical experience is critical. This research highlights three Cool Vendors that are enhancing the in-store experience with digital capabilities.

  • AWM SMART SHELF provides digital shelf-edge displays plus on-shelf inventory tracking, shopper data (such as computer-vision-based demographics and dwell time), and operational efficiency improvements.
  • Spacee’s Mixed Reality solution brings a product to life by using a 3D printed or injection-molded plastic product replica of the same shape and size, coupled with interactive projection and virtual touch technology, resulting in a simulated device.
  • Swyft offers retailers the opportunity to sell to customers anytime, anywhere with a fully automated, unstaffed physical store location.

Cool Vendors in AI for Retail, 2018

Use cases for artificial intelligence reach further into retail business processes and resulting customer experience than just providing chatbots. CIOs can use this research to find new and innovative vendors supplying AI solutions that support a variety of retail business benefits.

  • Daisy Intelligence (Daisy) uses AI to improve merchandise planning (promotion, pricing and demand forecasting) results by applying its Theory of Retail to find all relationships between products and other external factors. 
  • FINDMINE’s solution to the apparel outfitting problem enables retailers to deploy a cost-efficient and scalable way to allow its customers, while browsing, to “complete the look” in a personalized manner, thus increasing their propensity to make a purchase.
  • Syte.ai enables a retailer to add a visual search camera button to its mobile website or application in just 24 hours.

Cool Vendors in Retail Merchandising and Marketing, 2018

Customer-centric merchandising and marketing require intelligent automation aligned with algorithms to predict customer behavior and act in context. This research introduces retail CIOs to three vendors that are innovating merchandising and marketing with advance machine learning and automation.

  • Pricexpert from Advanced Pricing Logic allows users to create as many pricing scenarios as needed to optimize pricing through intelligent automation to enable future prescriptive pricing strategies.
  • Duel helps retailers manage and expand customer advocacy marketing via intelligent automation to increase conversion and brand awareness.
  • Rubikloud’s aim is to provide practical adoption and application of AI for global, Tier 1 retailers to help them understand and intelligently engage with customers throughout their life cycles

Each of these reports has robust detail on how these areas will differentiate retail and the vendors highlighted here.

Gartner-for-Facebook

Category: cool-vendors  

Tags: ai  cool-vendors  retail  unified-commerce  

Robert Hetu
Research Director
6 years at Gartner
29 years IT Industry

Bob Hetu is a Research Director with the Gartner Retail Industry Services team. His responsibilities involve tracking the technology markets and trends impacting the broad-based retail merchandising and planning areas. Mr. Hetu is an expert in the areas of brand, vendor and assortment management, merchandise planning, allocation, and replenishment. Read Full Bio




Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.