Retail is spiraling in a confusing and complex global reaction to the COVID-19 pandemic. Right now, consumables retailers (grocery, quick-service restaurants and drugstores) are actively trying to manage and improvise to meet immediate consumer demand. That said, nearly all retail segments are/will be impacted by the urgent need for support staff to work remotely. The need is twofold — to keep people healthy, and provide the business with as much continuity as possible in the short and near terms. Fulfillment and last-mile execution, merchandising/pricing, workforce and transparency are four key areas where challenges are being exacerbated by COVID-19. Retail CIOs Must Address Four Key Areas:
To help with this Gartner is providing a landing page of free content for Coronavirus COVID-19. The following video is available as free content for retailers. The video provides an overview of COVID-19 in Retail and provides an overview quick response plan for Retail CIOs.
Further, Gartner clients can access this research advising retail CIOs on the impacts retailers are facing as a result of COVID-19, and providing both short- and long-term actionable recommendations.
This research advises retail CIOs on the impacts retailers are facing as a result of COVID-19, and provides both short- and long-term actionable recommendations.
While pertinent to all retailers, the wrapper is particularly apt for those retailers that are less mature in their digital transformation journey and will focus on the segments that have the most immediate societal impact — consumables (grocery, drugstores, mass merchants, convenience and quick-service restaurants).
Visit Gartner’s Retail Landing Page for more on digital transformation in retail.
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Tags: conronavirus consumers covid-19 customer-analytics digital ecommerce merchandising multichannel omni-channel personalization retail revenue stores trends unified-retail-commerce
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