Gartner just released its CRM Sales predictions for 2015. The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation. The report also included a number of key findings in each of these areas.
- IT leaders for sales are leveraging smartphones to improve salesperson adoption and data quality for sales force automation.
- Predictive sales analytics are emerging as important tools for sales leaders and managers who are responsible for forecast and pipeline accuracy.
- IT leaders involved with sales should evaluate nontraditional techniques, such as crowdsourcing, to help sales leaders implement better sales compensation plans.
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