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Gartner Releases 2015 CRM Sales Predicts

by Robert Desisto  |  December 9, 2014  |  1 Comment

Gartner just released its CRM Sales predictions for 2015.  The predicts report provides insight into how IT leaders can boost the adoption of sales force automation through mobility and gain a competitive advantage through predictive analytics. Prioritize mobility first in SFA deployments, leverage predictive analytics for sales managers and salespeople, and apply crowdsourcing to sales compensation.  The report also included a number of key findings in each of these areas.

Key Findings

  • IT leaders for sales are leveraging smartphones to improve salesperson adoption and data quality for sales force automation.
  • Predictive sales analytics are emerging as important tools for sales leaders and managers who are responsible for forecast and pipeline accuracy.
  • IT leaders involved with sales should evaluate nontraditional techniques, such as crowdsourcing, to help sales leaders implement better sales compensation plans.

Additional Resources

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Category: crm  mobile-sales  salesforce-automation  technology-and-emerging-trends  

Tags: crm  sales  sfa  

Robert P. Desisto
VP Distinguished Analyst
14 years at Gartner
24 years IT industry

Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda. His research focuses primarily on the use of SaaS as a delivery model for applications. Read Full Bio


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