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Oracle and Partnership More Hype Than Substance

by Robert Desisto  |  August 22, 2013  |  Comments Off on Oracle and Partnership More Hype Than Substance

During the earlier part of the summer I was enjoying a vacation in Hawaii. I took a peak a my iPhone and I saw a flurry of email about the partnership Oracle annouced with Knowing both vendors very well my first impression and ultimate conclusion was the annoucement was more about hype then any tangible substance. As I read email and various articles written about it in the press it was very clear no one was actually looking at for the real substance that was in the annoucement. I decided that since the annoucement did not amount to much not to write on it. However, I started getting calls from clients with all kinds of questions such as: “Is Oracle pulling out of the CRM market?,” “Will Oracle salespeople sell” and “Is this the first step in Oracle buying”. Many of the same unfounded conclusions I saw in email.  I realized I had to write something to distill really what this annoucment meant, or more importantly what it did not mean.  When writing the research I thought about Seinfeld, the popular television show that aired in the 90’s in the US. A show or in this case an annoucement about nothing. I suggest anyone who wants to gain a true understanding of the annoucement should read, Announcement Will Have Little Impact on Sales Application Decision Makers.

Category: cloud-computing  crm  oracle  salesforce-automation  salesforce-com  

Tags: oracle  salesforce-com  

Robert P. Desisto
VP Distinguished Analyst
14 years at Gartner
24 years IT industry

Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda. His research focuses primarily on the use of SaaS as a delivery model for applications. Read Full Bio

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