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Gartner 2013 CRM Sales Predictions

by Robert Desisto  |  January 2, 2013  |  Comments Off on Gartner 2013 CRM Sales Predictions

In 2013, Sales application managers will try to understand the impact of social, mobile, cloud and big data on their sales applications strategy. Our 2013 CRM Sales Predicts provides guidance in all four areas. They key findings in our report include:

  • Internet bandwidth increases and accessibility will accelerate sales force automation deployment movement to the cloud;
  • iPads and tablets are quickly becoming the single primary device of standard issue for sales organizations;
  • Price optimization will benefit the most from big data initiatives;
  • Most social CRM technologies will fail to show measurable return on investment for sales organizations.



Category: cloud-computing  crm  saas  salesforce-automation  social-media  

Tags: big-data  ipad  mobie  sales-force-automatin  social-crm  

Robert P. Desisto
VP Distinguished Analyst
14 years at Gartner
24 years IT industry

Robert Desisto is a Vice President and Distinguished Analyst in Gartner Research. He is responsible for managing the software as a service (SaaS) research agenda. His research focuses primarily on the use of SaaS as a delivery model for applications. Read Full Bio

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