In 2011, more than $5 billion was invested in sales applications. Sales organizations are focusing their sales application investments on the differentiation and innovation of application pace layers. This has led to an uptick in analytics, cloud-based offerings and mobile device deployments. Sales performance management and lead management have also gotten more attention, because sales organizations are positioning themselves for accelerated growth in the next couple of years.
Analytics, mobility, social media and cloud services have a strong influence on the technologies in the 2012 Hype Cycle for CRM Sales. We review the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets.
Read Complimentary Relevant Research
Cloud Computing Primer for 2017
Cloud has evolved from a disruption to an expected approach to traditional as well as next-generation IT. Our research helps IT leaders,...
View Relevant Webinars
The Need for Speed: Ensuring Application Performance in the Cloud and Mobile Age
Enterprise networks NOW need to reach a larger and more geographically dispersed audience often using mobile devices. As direct control...
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.