This week I’ve got calls scheduled with Oracle and Microsoft Dynamics to dig into their ERP plans for 2015. I’m also working on polishing up a refresh of last year’s IBM Midmarket SWOT and finishing a Competitive Landscape for Cloud Application Marketplaces. Finally, I’m teeing up and starting to talk to vendors in preparation for a Competitive Landscape report due in Q2 that’ll address ERP for Services Industries.
Food for thought..
In January, Intuit launched its QuickBooks Online Self-Employed edition which it had put into beta in the fall of 2014. I’m extremely interested to see how the new product fares. Why?
Every day we’re seeing more and more professionals freelancing or doing some sort of self-employed work. In fact, many Future of Work scenarios encompass this growing trend. So when you look at what Intuit’s doing with the timely delivery of this new accounting solution, I suggest you think beyond some of the cool, basic features Intuit has engineered into it such as its simplified income and expense management for those with a propensity to commingle business and personal accounts and that have need to pay quarterly and annual taxes. Think also beyond some of the first version shortfalls of the product like limited reporting tools and a lack of invoicing or receipting capabilities. Instead think about the potential for an eventual BIG strategic ecosystem play which could culminate down the road as a full-blown marketplace for freelancers and employers looking to find each other along with the ability to address rich process issues like online work intermediation. Don’t think small. Think big! Intuit’s on to something here and I’d be surprised if its not baked into the possible scenarios they’re exploring. Ultimately we might be seeing the start of a whole new digital services platform and exchange targeting the fastest growing segment of the workforce. If successful, Intuit could help recreate a whole new industry as Scott Cook and Tom Proulx did way back in the 1980’s and 90’s.
More to come..
Have a great week!
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