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Compelling Cloud Content Captivates. But can they cash in on their creative triumph?

by Rob Addy  |  October 22, 2013  |  Submit a Comment

Hats off the the folks at Databarracks! They have created one of the most compelling pieces of cloud related content I have seen in a long long time. Entertaining, informative and thought provoking (and complete with the soothing vocal talents of the (inter)national treasure that is Stephen Fry no less). Not since my “Guinness is good for you” post of last year have I seen such a delight. Good show! Good show I say!

Whilst the quality of the content exudes from every delightful sketch on every frame and every syllable that Mr Fry utters, it begs the question… Will this have a material impact on the way that Databarracks are perceived in the market? That I cannot say. But I certainly do hope that they benefit from it. As the patrons of such a piece I believe that they deserve to be considered “cool” by association if nothing else. Certainly, it is very telling that a relatively small European player can come up with something so clean, crisp and concise and yet the multi-national mega-vendors have in the main failed miserably to convey such a message convincingly.

As yet, there is no dedicated micro-site associated with the content (including an interactive version for the nerds amongst us that would like to drill down into the multiple stories beneath the story) but I hope that there will be…

Judging by the relatively low numbers of views the video has received so far, I am guessing that Mr Fry hasn’t yet tweeted about the video to his 6.2 million followers but I hope that he will…  If nothing else it will be a chance for Databarracks to demonstrate their IaaS prowess as the throng click through to visit their site 😉

Equally, there is no means by which to purchase a wall poster of the resultant image (with the proceeds going to a suitable charity) but I hope that there will be…

Yes, I give my hearty congratulations to the creative team at Databarracks for a job very well done!




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Rob Addy
Research Vice President
5 years at Gartner
More years than I care to remember in the IT industry

Welcome to my blog! I post about all things services related from the provider perspective. End-users are welcome to read but please be aware that you may sometimes find its content unsettling. I will endeavour to post frequently (as it's a lot cheaper than a therapist) but please forgive me if other more mundane activities occasionally get in the way...Read my official Gartner bio here

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