by Richard Gordon | May 14, 2013 | Comments Off on Game on! IT big chance in Brazil’s World Cup and Olympic sporting smorgasbord
As the sporting calendar changes to northern summer events with the Champions League and NBA replaced by baseball, cricket and lacrosse, I’m thinking ahead to the next big global sporting events in Brazil. Not only will the World Cup and Olympics provide massive exposure for technology (finally, goal line cameras!) but behind the scenes it gives the country a huge opportunity to boost trade, investment and business.
I see the country’s rush to upgrade its infrastructure around these events as a scrum for all IT players to try to take a piece of this massive economic pie. The expansion of airports and road systems, smart city development in Rio, banking infrastructure and tourism all bring IT opportunities (See Brazil’s IT Boom – DataCenter Dynamics for example), and as China’s growth slows, business is looking for the next big thing with Brazil offering a similar chaotic and vibrant growth curve.
Estimates for the total budget of the two events is $30 billion and while much of this is for construction, every area down the contract chain and in other expanding verticals offers chances for IT to sell services and systems. Outside these two events, I’d expect to see investment flooding into the country dwarfing that amount, with accelerating infrastructure spending despite high inflation concerns. Those concerns may be suppressed by the healthy jobs market and strong consumer activity that will help drive Brazil forward.
On the consumer side, this growth will drive a Samba-like thrust in middle-class spending, with smartphones, computers, tablets and other gadgets in demand, with the requisite broadband and 3G/4G mobile access, at the top of their shopping lists. Are you looking to Brazil?
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