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Who Really Makes Digital Transformation Decisions?
More proof why customers rule in the digital age. If you’ve ever participated in consulting engagements with management consulting firms (either as a seller or buyer) you know that transformation initiatives are pretty much led by what is good for…
Why digital marketing is a tactic, not a strategy
I continue to see job openings for head of digital strategy; I get calls from clients inquiring “what should my digital strategy be?” I see piece after piece talking about digital strategy, social media strategy, mobile strategy. Folks, I’m here…
When Digital Marketers Should Consider a 12-Step Program
Take a look at this list of career opportunities at a major consulting firm: Our organization is looking for experienced professionals in: – Paid Search – SEO/SEM – Marketing Analytics (SAS) – Digital Marketing and Advertising – Digital Brand Strategy…