Each review that is submitted on the Gartner Peer Insights web site goes through our rigorous moderation and validation process. The purpose of validation and moderation process is to 1) validate reviewers’ identity, 2) check for potential conflicts of interest, and 3) ensure reviews meet Peer Insights standards for quality.

1. Validate Reviewers’ Identity

We independently verify the reviewer’s identity and employment. For that, we evaluate whether the reviewer’s name, company and work email are consistent based on information provided. In addition, we perform a web search to cross reference online profiles of the reviewer (LinkedIn, Zoominfo, etc.) and their company. An ideal Peer Insights reviewer is involved in the evaluation, purchase, implementation, support, or usage of the solution.

2. Check for Potential Conflicts of Interest

We do not publish reviews from anyone employed by the vendor, employed by a competitor of the vendor, or employed by an organization with an exclusive relationship with the product being reviewed (this includes exclusive partners, value-added resellers, system integrators and consultants).

3. Ensure reviews meet Peer Insights standards for quality

Reviews are assessed based on a set of unique criteria to determine whether or not a review meets Peer Insights standards for context, quality, and relevance. A great review typically has the following characteristics:

• Provide comments for mandatory questions (not all questions are mandatory)
• Comments to explain the corresponding ratings (for a highly positive or highly negative rated review, there should be supporting comments to substantiate the rating)
• Implementation of the product being reviewed must be completed
• Ratings are logically consistent (the overall ratings are in line with the averages of the sub-ratings)
• Demonstration of experience with the respective product

If we find a discrepancy on any of the above three conditions, we send a rejection email to reviewer’s email address provided. Reviewers are given the opportunity to amend their review and submit for further consideration. If a reviewer believes a decision has been made incorrectly, they may respond with further explanation as needed.

Rejection Reasons and Additional Information

Awaiting reviewer response

• What does it mean?
• Our Review Moderation team is waiting for the reviewer to respond to a request for additional details in order to fully process their review. If the reviewer fails to respond within 5 business days, the review will be rejected.

• How to fix this moving forward?
• If your customers reach out to you asking for assistance in regards to an email from our team about their review, we encourage you to have them reach out to our Support Team directly by emailing peerinsights@gartner.com or by clicking on the Contact Support button in the Your Reviews section of their profile.

Content

• What does it mean?
• We have specific content standards so that reviews published on Peer Insights are helpful to our end-user community during their buying journey. Reviewers need to adjust the qualitative feedback provided in their review to meet these standards.

• How to fix this moving forward?
• Make sure you set your customers up for success by sharing our Content Guidelines with them when you invite them to review your product. Reviews are robust and generally take 10 to 15 minutes to complete. Reviews must highlight specific user experiences related to the product being reviewed or its specific features. We do not approve reviews that contain generic comments or focus solely on the vendor.

Credentials

• What does it mean?
• Our team could not verify the identity of the reviewer, there were inconsistencies in the information provided by the reviewer, the reviewer did not submit their review with their company email address or the reviewer’s company is not considered an enterprise or product usage is not at an enterprise level.

• How to fix this moving forward?
• Let your customers know that is a requirement for them to use their company email address when creating their reviewer profile and that they need to make sure they verify their email address when prompted. Make sure you are only inviting customers to review your product or service who are eligible to submit a review on Gartner Peer Insights. In order to post a review on Peer Insights, the reviewer must meet the requirements outlined in Section 1.4.1 Verifying Reviewers on GPI within Community Guidelines.

Conflict of Interest

• What does it mean?
• In order to post a review on Gartner Peer Insights, one of the requirements for reviewer eligibility is that they not have a conflict of interest with the product being reviewed. At this time, Gartner does not publish reviews from anyone employed by the vendor, employed by a competitor of the vendor, or employed by an organization with an exclusive relationship with the product being reviewed (exclusive partner, reseller, value-added reseller, system integrator, MSP*, consultant, etc.).

• How to fix this moving forward?
• Ensure all reviews are from end-user customers. If the Gartner Peer Insights team can identify that there is a conflict of interest between the organization being reviewed and the organization of the reviewer, regardless of role, we will not approve the review.

Determining which reviews are approved and published on the site is at the discretion of Peer Insights.

For more information and general questions about Peer Insights, see Peer Insights FAQs