Gartner Peer Insights Marketing Tools for Vendors

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Gartner Peer Insights Marketing Tools for Vendors

DISCLAIMER: This page reflects the Marketing Tools for January 2023 and earlier. Please click here for the most up to date Marketing Tools.

Your customers have spoken, now use their feedback in your external marketing collateral to highlight the strengths of your product, display real quotes from current customers, and emphasize your position in your market. It is imperative that you consider the compliance guidance outlined below when drafting your content to maintain and promote the integrity and objectivity of the Gartner Peer Insights program.

Please note that the Gartner Peer Insights Content Compliance Policy applies to the below. Please review the full policy prior to generating your draft materials.

Once your draft promotional materials are complete, please submit them online in an editable format so that the Content Compliance team may provide a full compliance review prior to external sharing. Note: promotional materials that are not complete will not be approved.

If you have any questions, please reach out to your Program Manager or

Things to Remember:

    • Copy reviews verbatim, without any changes


    • Use a review that was published within the last 12 months from the date of your promotional content


    • Link back to the full review on Peer Insights


    • You may only use a Gartner trademark or graphic after you have secured written permission from Gartner Content Compliance. Logos may not be altered, must be secondary in position to your logo and at least 10% smaller in size.


    • Include the required Peer Insights disclaimer:

Gartner® and Peer Insights™ are trademarks of Gartner, Inc. and/or its affiliates. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.


Resources to help you promote your Gartner Peer Insights ratings and reviews

Previous Year’s Artwork

Media Promotions

For vendors who are looking for email, blog, press releases, quoting, recommendations, ratings or Customers’ Choice distinction templates, we’ve provided specific resources to help you promote Gartner Peer Insights.

Helpful Links and Downloads

The images in this media kit must be used together with a blog post, newsletter, web article, etc. or something that hosts the full, required Gartner® Peer Insights™ disclaimers. These images cannot be used in a press release or email signature.

General Assets

Gartner Peer Insights Promotional Media & Press Release Kit (.zip)

Gartner Peer Insights Media Mention Copy (.docx)

Customers’ Choice Assets

Do’s and Don’ts When Referencing Customers’ Choice

Gartner Peer Insights Customers’ Choice Blog Template (.docx)

Gartner Peer Insights Customers’ Choice Press Release Template 1 (.docx)

Gartner Peer Insights Customers’ Choice Press Release Template 2 (.docx)

Social Media Promotions

For vendors who are looking for social media promotion templates, such as Twitter or LinkedIn

Helpful Links and Downloads

Gartner Peer Insights Social Media Kit (.zip)

Email Signature Templates

For vendors who are looking for email signature templates. These templates are the only approved use of Gartner Peer Insights in an email signature.