TPT Resources Customers’ Choice Marketing Resources for Vendors

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Gartner Peer Insights Customers’ Choice Marketing Tools

Your customers have spoken, and now it’s time to share the news with the rest of the IT community! Below you will find several helpful resources to help guide your marketing and communications for this distinction. It is imperative that you consider the compliance guidance outlined below when drafting your content to maintain and promote the integrity and objectivity of the Gartner Peer Insights program.

To better align with the Gartner Peer Insights ‘Voice of the Customer’ publication calendar, beginning April 1, 2020, all Customers’ Choice distinctions will go live on the Gartner Peer Insights site on the same day that the Voice of the Customer publishes within Gartner research. Please see our April 2020 Updates Q&A to learn more.

Promoting Your Customers’ Choice Distinction

For vendors who have earned Customers’ Choice recognition, we’ve provided specific resources to help you promote your distinction.

Gartner Peer Insights Customers’ Choice Vendor Guidelines

Press Release Template – Editable document for easy customization (.docx)

Blog Post Template – Editable document for easy customization (.docx)

Social Media Post – Examples for your use or to inspire you (.pdf)

Graphic Assets – These downloadable files include image files (.png, .eps) Gartner Peer Insights Customers’ Choice badge style guide (.pdf). Please use the year your distinction was announced.


Email signature with Customers’ Choice Badge – Editable document for easy customization (.docx)

Twitter post template with Customers’ Choice Badge – Editable .psd and .pptx template files for easy customization (.zip)

Please note that Gartner’s Copyright and Quote Policy applies to the above as well. Only vendors who have formally received the distinctions are permitted to use these resources in their external marketing and communications.

Once your draft communications are complete, please submit  the full promotional material, in an editable format, to so that they may provide a full compliance review prior to external sharing. Note: promotional materials that are not complete, or that only include excerpts from the full promo, will not be approved.

If you have any questions about your ability to promote the distinction and/or use the Gartner Peer Insights Customers’ Choice badge, please reach out to your program manager or