TPT Resources – Template library for vendors

Template Library to Invite your Customers

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Use this template library to invite your customers to write a review. These templates can be used as a starting point for your outreach. Just select the way you plan to ask for reviews, modify the highlighted parts to reflect your brand and share with your customers. Copy or download to use them.

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Email Sourcing

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Run Email Campaign

Reach out to your customers by sending personalised emails

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Sales Team Outreach

Ask your sales team to directly reach out and accelerate number of customers providing reviews

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Personal Ask by Senior Executives

CXO level executives from the organisation can reach out to clients and ask for unbaised feedback

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Event Reach Out

Connect and ask for reviews near events

Event Preparation Guide
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Leverage Existing Customer Touchpoints

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Invite on Website

Ask for reviews on a blog, community or with NPS

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Use in Email Signature

Update your email signature and simply ask if your prospect or client is satisfied with their service

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Include in Support Tickets

Follow-up customers with an automated message about their experiences with the product

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Email Template Category

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Email Sourcing: Run Email Campaign

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Sourcing Template (Non Incentivised)

Dear <Customer Name>
 
<Vendor Name> strives to provide the best solutions and your feedback can help us be better.
 
Like many of our customers, you may have found reviews of our products useful in making choices. We invite you to add your voice to the mix. Evaluate us on Gartner Peer Insights and help your peers find the best solution.
 
Submit your review on <Insert Review Sourcing Link>
 
Things to keep in mind:

  • Reviews are anonymous: Your name and company will be private. Only identifying details displayed will be role, industry and organization size
  • Personal emails are not accepted by Gartner Peer Insights. Use your business email or sign in with LinkedIn.
  • Keep your review relevant and do not mention specific individuals.
  • All submissions are reviewed by Gartner to ensure validity and to maintain the integrity of the forum.

You can check your review status by logging in to your profile.
 
What is Gartner Peer Insights?
Peer Insights is an online IT software and services reviews and ratings platform. The reviews are written and read by IT professionals and technology decision-makers like you. It helps IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective unbiased feedback from their customers.
 
Need help? Reply to this email if you need help about Gartner Peer Insights, or the review process. We are happy to answer your questions.
 
Thank you,
The <Vendor Name> Team
 

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Sourcing Template (Gartner Incentivised)

Hi <Customer Name>
 
Thank you so much for being a valued <Vendor Name> customer!
 
Your opinion is important to us, and we value your feedback. Please take a moment to write a review on Gartner Peer Insights about your experience with <Vendor Name>. Reviews are anonymous and take approximately 10 minutes to complete.
 
As a thank you for your approved review the first 50 reviewers will receive a $25 Visa gift card from Gartner. The Peer Insights Team will provide the gift card shortly after your review is published.
 
Submit your review on <Insert Review Sourcing Link>
 
Things to keep in mind:

  • Reviews are anonymous: Your name and company will be private. Only identifying details displayed will be role, industry and organization size
  • Personal emails are not accepted by Gartner Peer Insights. Use your business email or sign in with LinkedIn.
  • Keep your review relevant and do not mention specific individuals.
  • All submissions are reviewed by Gartner to ensure validity and to maintain the integrity of the forum.

You can check your review status by logging in to your profile.
 
What is Gartner Peer Insights?
Peer Insights is an online IT software and services reviews and ratings platform. The reviews are written and read by IT professionals and technology decision-makers like you. It helps IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective unbiased feedback from their customers.
 
Need help? Reply to this email if you need help about Gartner Peer Insights, or the review process. We are happy to answer your questions.
 
Thank you,
The <Vendor Name> Team
 

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Charity Donation Template (Gartner funded)

Dear <Customer Name>
 
Like many of our customers, you may have found reviews of our products useful during your buying journey. We invite you help your peers make more confident purchasing donations while also giving back to a great cause!
 
Please spare 10 minutes of your time to add your unbiased feedback to Gartner’s ratings and review platform. As a thank-you for your time, when your review is approved you will be able to select a charity to donate $25USD.
 
Click on the link to get started on your review! <Insert Review Sourcing Link>
 
Things to keep in mind:

  • Reviews are anonymous: Your name and company will be private. Only identifying details displayed will be role, industry and organization size
  • Personal emails are not accepted by Gartner Peer Insights. Use your business email or sign in with LinkedIn.
  • Keep your review relevant and do not mention specific individuals.
  • All submissions are reviewed by Gartner to ensure validity and to maintain the integrity of the forum.

You can check your review status by logging in to your profile.
 
What is Gartner Peer Insights?
Peer Insights is an online IT software and services reviews and ratings platform. The reviews are written and read by IT professionals and technology decision-makers like you. It helps IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective unbiased feedback from their customers.
 
Need help? Reply to this email if you need help about Gartner Peer Insights, or the review process. We are happy to answer your questions.
 
Thank you,
The <Vendor Name> Team
 

Email Sourcing: Sales Team Outreach

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Message for Internal Sales Team

Gartner Research encourages customers to review IT vendor products via Peer Insights. We need your help to direct our satisfied <Product Name> customers to provide a positive review.
 
Why is this important?
It is extremely important as prospects are looking for peer reviews as they make purchasing decisions, which puts greater emphasis on programs such as Gartner Peer Insights. It is essential that <Vendor Name> supports these efforts with continued growth of great customer reviews. When these reviews are published, you will be able to send them to prospects. Additionally, the reviews are considered when analysts are publishing Gartner research reports (which will help you acquire and close new customers).
 
How can you help?
In the <Market/Product> categories, we urgently need to accelerate the number of customers providing reviews. We are lagging behind key competitors in terms of the number of reviews and scores. We have great products we can be proud of!
 
Let’s change the dynamics here!
If you have a satisfied customer that would be a good fit to provide feedback, please encourage them to provide a review. The team has developed the suggested email templates below to assist you. Doing this right now will be of tremendous help in terms of supporting our work with Gartner, but more importantly, will let prospective customers hear about what their peers are saying about the great solutions that we are delivering. If you have any questions, please do not hesitate to reach out.
 

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Sales Outreach

Hi <Customer Name>
 
As a valued <Vendor Name> customer, we’d love to have you share your honest thoughts about the solution on Gartner Peer Insights.
 
Reviews on Gartner Peer Insights are anonymous and take ~10 minutes to complete. I believe you would be a great candidate to participate and, if you are able to do so, I would encourage you to take a few minutes to review us!.
 
Click on <Insert Review Sourcing Link> to submit a review
 
Please let me know if you have any questions and thanks for your continued support of <Vendor Name>. Visit www.gartner.com/reviews for additional details.
 
All the best,
<Name>
Sales Rep for <Vendor Name>
 

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Post-Implementation Template

Hi <Customer Name>
 
Now that you’ve completed implementing <Product Name>, I was hoping you could take a moment and share your experience working with <Vendor Name> on Gartner Peer Insights.
 
Not only will you help us identify opportunities for improvement, you’ll help your peers in making confident purchasing decisions.
 
Click here <Insert Review Sourcing Link> to begin your review!
 
If you have any questions about Gartner Peer Insights, or about the review process itself, reach out to me any time. I’m happy to answer your questions! Visit www.gartner.com/reviews for additional details.
 
All the best,
 
<Name>
Sales Rep for <Vendor Name>
 

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Contract Renewal Template

Hi <Customer Name>
 
With your contract due for renewal, I was hoping you might take a moment to reflect on your experience with <Vendor Name> in the last year.
 
As a valued <Vendor Name> client, your opinion really matters to us – and to your peers. We would appreciate it greatly if you would share your unbiased feedback on Gartner Peer Insights. If we have not yet earned your praise, please reply and let us know how we can improve your experience. We would prefer to address any issues and help you be successful before suggesting praise. Reviews are anonymous and take ~10 minutes to complete.
 
Click on <Insert Review Sourcing Link> to begin your review.
 
If you have any questions about Gartner Peer Insights, or about the review process itself, just hit reply. I am happy to answer your questions! Visit www.gartner.com/reviews for additional details.
 
Best Regards,
<Name, Title>
 

Email Sourcing: Personal Ask by Senior Executives

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Personal Ask From CXO

Dear <Customer Name>,
 
First and foremost, I would like to thank you for being a loyal <Vendor> client. I sincerely care about meeting your personal and business needs.
 
I hope you can take a moment to share your experiences with our products on Gartner Peer Insights.
 

Your unbiased feedback will not only help us identify opportunities for improvement, but also help your peers in making confident purchasing decisions.
 
Click on <Insert Review Sourcing Link> to write a review.
 
Thank you for your time.
 
Best Regards,
<CXO Name>

 

Email Sourcing: Event Reach Out

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Pre-Event Review Sourcing Template

Hi <Customer Name>
 
<Event Name> is approaching quickly, and we are so excited to be able to bring you and the <Vendor Name> community together to <Objective of your Event>.
 
As a valued client of <Vendor Name>, your opinion matters to us greatly — and to your peers, too. We would love to hear your feedback on your experience with <Product Name>, and we would greatly appreciate it if you’d do us the favor of reviewing your experience with us and your unbiased feedback about our products on Gartner Peer Insights. Reviews take ~10 minutes to complete.
 
Click on <Insert Review Sourcing Link> to write a review
 
Things to keep in mind:

  • Reviews are anonymous: Your name and company will be private. Only identifying details displayed will be role, industry and organization size
  • Personal emails are not accepted by Gartner Peer Insights. Use your business email or sign in with LinkedIn.
  • Keep your review relevant and do not mention specific individuals.
  • All submissions are reviewed by Gartner to ensure validity and to maintain the integrity of the forum.

If you have any questions about Gartner Peer Insights, or about the review process itself, just hit reply. We are happy to answer any questions that you have.
 
Thank you for being a loyal customer and see you in <# of days until Event> days at the event!
<Vendor Name> Team

 

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Post-Event Review Sourcing Template

Hi <Customer Name>
 
Thank you for joining us at <Event Name>! We hope you made some solid connections and feel comforted knowing you are part of a growing community with us.
 
As a valued client of <Vendor Name>, your opinion matters to us greatly — and to your peers, too. We would love to hear your feedback on your experience with <Product Name>, and we would greatly appreciate it if you’d do us the favor of reviewing your experience with us and your unbiased feedback about our products on Gartner Peer Insights. Reviews take ~10 minutes to complete.
 
Click on <Insert Review Sourcing Link> to write a review
 
Things to keep in mind:

  • Reviews are anonymous: Your name and company will be private. Only identifying details displayed will be role, industry and organization size
  • Personal emails are not accepted by Gartner Peer Insights. Use your business email or sign in with LinkedIn.
  • Keep your review relevant and do not mention specific individuals.
  • All submissions are reviewed by Gartner to ensure validity and to maintain the integrity of the forum.

If you have any questions about Gartner Peer Insights, or about the review process itself, just hit reply. We are happy to answer any questions that you have.
 
Thank you for being a loyal customer!
<Vendor Name> Team

Leverage Existing Customer Touchpoints: Invite on Website

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Blog Post

We Want to Hear From <Vendor> Users!
 
Are you a <Vendor> customer?
 
Let us know how we’re doing by sharing your experiences with <Vendor> products on Gartner Peer Insights. We really appreciate your time, as your feedback helps us deliver the highest quality software to you and your peers.
 
Start your review on <Insert Review Sourcing Link>
 
How to Submit a Survey:
 

  1. Click this link <Insert Review Sourcing Link> to access <Vendor> survey on Gartner Peer Insights
  2. Allow approximately 10 minutes to complete your survey
  3. Follow the prompts to share feedback on our customer service, support, capabilities, and product implementation.

As you complete your survey, please keep the following in mind:
 

  • Reviews are Anonymous Though you will be asked to create an account, your name and company will not be attached to your review. Only demographic details (role, industry, organization size) will be displayed with your comments.
  • Personal Email Addresses are Not Accepted: Gartner Peer Insights only accepts business email addresses for account creation.
  • All Submissions Must Be Approved by Gartner: Gartner staff carefully review each survey to ensure validity and maintain the integrity of the forum. You are not permitted to review your own, your competitors’, or your affiliates’ products of services.
  • Approved Reviews Are Posted Within Two Week: Should your review fail to appear in this time, you may contact Gartner directly at peerinsights@gartner.com.

Submit your review on <Insert Review Sourcing Link>
 
What is Gartner Peer Insights?
 
Peer Insights is an online IT software and services reviews and ratings platform. The reviews are written and read by IT professionals and technology decision-makers like you. It helps IT leaders make more insightful purchase decisions and help technology providers improve their products by receiving objective unbiased feedback from their customers.
 
Thank you in advance for taking the time to inform your peers, and allow us to better understand the perspective of our customers. If you have any questions, please feel free to reach out to us at <Contact Email>!
 

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Customer Community Post

Hi <Name>,
 
As a loyal <Vendor> customer, your word means a lot to us.
 
For a limited time, we would like to offer you <# of Points> Customer Points to share your experiences with our products on Gartner Peer Insights.
 
Submit your review on <Insert Review Sourcing Link>
 
Your unbiased feedback helps us continually improve, and allows your peers to make informed software decisions. Please spare 10 minutes to complete a review.
 
About Gartner Peer Insights
Gartner Peer Insights is an online ratings and reviews platform for enterprise IT software and services. The reviews are written and read by IT professionals and technology decision-makers like you.
 
Thank you for being a part of our community!
 
Best,
<Community Manager>
 

Leverage Existing Customer Touchpoints: Use in Email Signature

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GPI Email Signature

Professionals Like You are Sharing Their Experiences with Our Products
 
Read our reviews <Link to Vendor’s Review Page> or contribute a review <Insert Review Sourcing Link> today on Gartner Peer Insights
 

 
Gartner Peer Insights
Reviews from your enterprise peers – verified by Gartner
 

Leverage Existing Customer Touchpoints: Include in Support Tickets

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Support Survey Follow Up

Hi <Customer Name>,
 
Last week you participated in the <Vendor Support Survey> and indicated you were willing to recommend <Vendor> to a friend, colleague, or peer. We’re always happy to know we’re meeting your needs, and sincerely hope we continue to do so.
 
As a valued client, your opinion really matters to us, but also to your peers.
 
If you have a moment, please share your experience with our products on Gartner Peer Insights. We would greatly appreciate your unbiased feedback!
 
Click on <Insert Review Sourcing Link> to begin your review!
 
If you have any questions about Gartner Peer Insights, or about the review process itself, just hit reply. I am happy to answer your questions!
 
Thank you again,
<Name, Title>