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Research Integration

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Do Gartner’s Research Analysts provide any input into the review survey questions?

Gartner Peer Insights is a service by and for the technology community. Gartner Research Analysts help to develop the baseline surveys to ensure a structured and consistent approach to the reviews across markets. Beyond that, Gartner merely provides the platform by which technology buyers may share their insights and experiences.

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Will Gartner’s Research Analysts use Peer Insights in their research?

Gartner Peer Insights reviews are a new key source of information, to be considered along with a variety of other factors, by Gartner Analysts. Analysts conduct in-depth primary and secondary research as the underpinning of the research process. They also draw from a vast network of sources, including interactions with end-user clients, technology providers, and industry leaders, in formats ranging from client inquiries, 1:1 meetings at events and a variety of other client interactions. Analysts may also incorporate content from academic, journalistic and scientific sources. While end-user feedback is important, it is one of many criteria that are considered. Although at this time, individual quotes from Gartner Peer Insights are not used in published research, presentations or other client interactions, this will likely change in the future.

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What is Voice of the Customer? Is there a roadmap?

Gartner Peer Insights Voice of the Customer a research note that synthesizes Gartner Peer Insights’ content in a particular market over a specified period of time. It is complementary to expert research and along with the individual detailed reviews it is intended to play a key role in the buying process. Gartner Peer Insights Voice of the Customer is still in pilot and we do not have a roadmap or tentative schedule of markets at this time.

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How involved is Research in PI, from a methodology and ongoing point of view?

Gartner Peer Insights was developed to be a key data source feeding Gartner analyst-driven research as well as a source for peer-driven research synthesis. The market structure used on the site is adopted from Gartner Research definitions. Gartner Research is fully integrated into the development of methodologies used on the site and is helping to drive the evolution of these methodologies.

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How do you explain when Peer Insights reviews completely contradict analyst reviews? If that happens are analysts instructed to consider Peer Insights content?

Gartner Peer Insights is a reviews and rating platform for technology end-users to share their experiences and, like all review platforms, is inherently backward-looking. Gartner analyst opinions, while informed by past experiences, are inherently forward-looking and take into account a broader range of factors than solely customer feedback. These two views complement each other to help Gartner clients make better decisions.