Product and Market Alignment FAQs

Questions about Peer Insights Markets

Cristina LaPenna avatar
Written by Cristina LaPenna
Updated over a week ago

Which broad classification of categories and markets is available on Peer Insights?

We have created these new broad classifications to make it easier for you to find the right MQ/MG aligned markets and/or GPI-Defined markets to list your products. Following 13 broad product classifications are available for the new add product form:

Broad Product Classifications

Details

Application Development, Integration and Management

Includes: Application Development, Application Integration, Application Governance and Management, Application Security, Application Services, Business Process Management Solutions, Enterprise Architecture Solutions, Mobile Applications Development and Management

Cloud Computing

Includes: Cloud Platforms, Cloud Services, Cloud Security, Cloud Storage

Customer Relationship Management

Includes: CRM Analytics, CRM Services, Customer Experience Management, Customer Service and Support Solutions, E-Commerce, Marketing, Sales Management

Data and Analytics

Includes: Blockchain, Business Intelligence and Analytics Software, Database Management Systems, Data Management and Integration, Data Quality, Data Science, Data Services, Enterprise Information Management, Metadata, Master Data Management

Data Center

Includes: Data Center Management, Data Center Infrastructure and Servers, Data Center Services, Data Center Storage, Hyperconverged Integrated Systems

ERP and Corporate Management

Includes: Asset Management, Business Consulting, Corporate Performance Management, E-Learning, ERP Solutions, Financial Management Solutions, Human Capital Management Solutions, Procurement and Sourcing Solutions, Program and Portfolio Management Solutions, Risk and Compliance Solutions

IT Infrastructure and Operations Management

Includes: IT Asset Management, IT Infrastructure and Operations Management Tools, IT Infrastructure and Operations Management Services, Mobile and Endpoint Solutions, Storage Management

Internet of Things

Includes: Indoor Location Solutions, IoT Technologies, IoT Services

Enterprise Networking and Communications

Includes: Enterprise Communications, Contact Center Systems and Services, LAN Systems, Mobile and Wireless Services, Network Security, Network Services, Network Management, Unified Communications, WAN Systems

Office Productivity Solutions

Includes: Artificial Intelligence, Digital Workplace, Enterprise Content Management, Print Services, Real-Time Collaboration, Search and Information Access, Social Software

Security Solutions

Includes: Application Security, Business Continuity Management, Cloud Security, Data Security, Endpoint Security, Fraud Detection and Prevention, Identity and Access Management, Message Security, Mobile Security, Network Security, Physical Security Infrastructure, Security and Risk Services

Supply Chain Management

Includes: Vulnerability Management, Supply Chain Execution, Supply Chain Planning, Supply Chain Services, Supply Chain Strategy, Third-Party Logistics

Vertical Industries

Includes: Banking and Investment Systems, CSP Public Network Infrastructure Solutions, Education Systems, Energy and Utilities Systems, Government Systems, Healthcare Provider Systems, Insurance Systems, Life Sciences Systems, Manufacturing and Consumer Goods Systems, Retail Systems and Solutions

The markets/categories I am in are not listed on Gartner Peer Insights. What markets/categories are opening next?

Our goal is to expand Gartner Peer Insights to cover many more MQ/MG aligned markets and GPI-Defined markets. We will continue to roll out new MQ/MG aligned markets and GPI-Defined markets in a controlled fashion. The list of MQ/MG aligned markets and GPI-Defined markets currently open for review is available here. You can suggest a new category/GPI-Defined market to be opened on Peer Insights by submitting this suggestion form. Your suggestion will then be evaluated by the Peer Insights team.

Today if there are products or services that do not fit within an existing MQ/MG aligned market or GPI-Defined market, then we may add these products to broad “Other” classifications. However, Vendors can still be denied for inclusion in these broad classifications if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

What is Gartner Peer Insights Customer Choice?

In some MQ/MG aligned markets and GPI-Defined markets, Gartner Peer Insights recognizes the vendors that are the most highly rated by their customers through the Customers’ Choice distinction.

Read More about Customer Choice.

What is Gartner Peer Insights product audit activity?

Gartner Peer Insights product audit activity is the periodic process for reviewing a technology provider’s product/ service offering alignment to the MQ/MG aligned markets or GPI-Defined markets.

MQ/MG aligned market definitions are continuously evolving and GPI-Defined markets are periodically reviewed to ensure alignment is maintained. As a part of product audit activity, a dedicated Gartner Peer Insights team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights MQ/MG aligned market and/or GPI-Defined market definitions.

For final determination if a product or service fits in a Gartner Peer Insights market, the following criteria are considered for Vendors’ products or services:

  • The product or service must have all capabilities described as “mandatory” in the GPI-Defined markets or MQ/MG aligned markets (as defined in Magic Quadrant or Market Guide research documents). If no capabilities are described specifically as “mandatory,” the product/service must have 50% or more of all other features or capabilities enumerated in the market definition and description

  • The Vendor must sell to mid to large-size enterprise clients. We do not include small business or consumer IT solutions since we are aligned to meet the needs of enterprise buyers.

Today if there are products or services that do not fit within an existing MQ/MG aligned market or GPI-Defined market then we may add these products to broad “Other” classifications. However, Vendors can still be denied for inclusion in these broad classifications if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

If the product has already been placed in any MQ/MG aligned market or GPI-Defined market, it cannot also be placed in a broad “Other” classification.

Please visit Community Guidelines for more information.

Need additional assistance? Reach out to your Program Manager or email peerinsightsvendorsuccess@gartner.com for assistance!

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