Product and Market Alignment

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About Peer Insights markets and product audit activity

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arrow_downwardGartner Peer Insights Customer Choice

arrow_downwardProduct Audit Activity

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Adding or managing products and services

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Submitted requests on Vendor Portal

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FAQ Home / Product and Market Alignment

About Peer Insights markets and product audit activity

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Which broad categories and markets are available on Peer Insights?

We have created these new broad categories to make it easier for you to find the right markets to list your products. Following 13 broad product categories are available for the new add product form:

Broad Product Category Details
Application Development, Integration and Management Includes: Application Development, Application Integration, Application Governance and Management, Application Security, Application Services, Business Process Management Solutions, Enterprise Architecture Solutions, Mobile Applications Development and Management
Cloud Computing Includes: Cloud Platforms, Cloud Services, Cloud Security, Cloud Storage
Customer Relationship Management Includes: CRM Analytics, CRM Services, Customer Experience Management, Customer Service and Support Solutions, E-Commerce, Marketing, Sales Management
Data and Analytics Includes: Blockchain, Business Intelligence and Analytics Software, Database Management Systems, Data Management and Integration, Data Quality, Data Science, Data Services, Enterprise Information Management, Metadata, Master Data Management
Data Center Includes: Data Center Management, Data Center Infrastructure and Servers, Data Center Services, Data Center Storage, Hyperconverged Integrated Systems
ERP and Corporate Management Includes: Asset Management, Business Consulting, Corporate Performance Management, E-Learning, ERP Solutions, Financial Management Solutions, Human Capital Management Solutions, Procurement and Sourcing Solutions, Program and Portfolio Management Solutions, Risk and Compliance Solutions
IT Infrastructure and Operations Management Includes: IT Asset Management, IT Infrastructure and Operations Management Tools, IT Infrastructure and Operations Management Services, Mobile and Endpoint Solutions, Storage Management
Internet of Things Includes: Indoor Location Solutions, IoT Technologies, IoT Services
Enterprise Networking and Communications Includes: Enterprise Communications, Contact Center Systems and Services, LAN Systems, Mobile and Wireless Services, Network Security, Network Services, Network Management, Unified Communications, WAN Systems
Office Productivity Solutions Includes: Artificial Intelligence, Digital Workplace, Enterprise Content Management, Print Services, Real-Time Collaboration, Search and Information Access, Social Software
Security Solutions Includes: Application Security, Business Continuity Management, Cloud Security, Data Security, Endpoint Security, Fraud Detection and Prevention, Identity and Access Management, Message Security, Mobile Security, Network Security, Physical Security Infrastructure, Security and Risk Services
Supply Chain Management Includes: Vulnerability Management, Supply Chain Execution, Supply Chain Planning, Supply Chain Services, Supply Chain Strategy, Third-Party Logistics
Vertical Industries Includes: Banking and Investment Systems, CSP Public Network Infrastructure Solutions, Education Systems, Energy and Utilities Systems, Government Systems, Healthcare Provider Systems, Insurance Systems, Life Sciences Systems, Manufacturing and Consumer Goods Systems, Retail Systems and Solutions

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The markets I am in are not listed on Gartner Peer Insights. What markets are opening next?

Our goal is to expand Gartner Peer Insights to cover many more markets. We will continue to roll out new markets in a controlled fashion, prioritizing those markets with high readership in our expert research. The list of markets currently open for review is available here.

Today if there are products or services that do not fit within an existing PI market aligned to a Gartner Magic Quadrant or Gartner Market Guides market, then we may add these products to broad market “Other” categories. However, Vendors can still be denied for inclusion in these broad categories if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

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What is Gartner Peer Insights Customer Choice?

In some markets, Gartner Peer Insights recognizes the vendors that are the most highly rated by their customers through the Customers’ Choice distinction.

Read More about Customer Choice.

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What is Gartner Peer Insights product audit activity?

Gartner Peer Insights product audit activity is the periodic process for reviewing a technology provider’s product/ service offering alignment to the Gartner Peer Insights markets.

Gartner market definitions are continuously evolving and Gartner Peer Insights markets are periodically reviewed to ensure alignment is maintained. As a part of product audit activity, a dedicated Gartner Peer Insights market alignment team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights market definitions.

For final determination if a product or service fits in a Gartner Peer Insights market, the following criteria are considered for Vendors’ products or services:

  • The Vendor product or service must have at least half (50% or more) of the capabilities or services identified in the Magic Quadrant or Market Guide market definition. If a Vendor’s product or service does not meet the above-stated threshold of the features and services in a Magic Quadrant or Market Guide definition, the Gartner Peer Insights team will notify the Vendor that it does not qualify.
  • The Vendor must sell to mid to large-size enterprise clients. We do not include small business or consumer IT solutions since we are aligned to meet the needs of enterprise buyers.

Today if there are products or services that do not fit within an existing PI market aligned to a Gartner Magic Quadrant or Gartner Market Guides market, then we may add these products to broad market “Other” categories. However, Vendors can still be denied for inclusion in these broad categories if they don’t meet Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

If the product has already been placed in any PI market, they cannot also be placed in a broad market “Other” category.

Please visit Community Guidelines for more information.

FAQ Home / Product and Market Alignment

Adding or managing products and services

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What is the process for a technology provider to request to have their products or services added to Peer Insights?

Technology providers can submit their request through the Peer Insights’ Technology Provider Tool or contact the Peer Insights team. Vendors will need to review the list of active Peer Insights markets to determine which market best matches their products or services. The Peer Insights market alignment team will review the vendor’s request, and the Peer Insights team will reach out to the technology provider to provide them with an update about their request. The final determination if a product or service fits in a category is at the discretion of Gartner Peer Insights.

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Learn more about our new “Add Product Form”

STEP 1: Just provide the following details about your product:

  1. Product/Service Name: Name of the product to be listed on Peer Insights
  2. Product/Service Type: Choose the type of your product/service from:
    • Software: Various kinds of programs used to operate computers and related devices. Application software (programs that end users work in, directly) and Infrastructure or system software, which allows someone to build, run and manage systems and includes any program that supports application software
    • Services: Application of business and technical expertise to enable enterprises to create, access, manage, and optimize information technology and IT-intensive business processes provided by an external IT services vendor. Includes IT consulting, system integration and IT outsourcing but excludes stand-alone product development.
  3. Links describing your product/service: Provide links from your website, detailing all details about the product/service you want to list with us. You can provide multiple links by hitting enter.

STEP 2: Add some additional details about your product/service:

  1. Broad Product Category: We have added 13 broad categories that help filter the right markets for you to list your product. Select categories that closely align with your product/service. In case you are not sure you can add up to 3 broad categories (not advisable).Which all broad categories are available in the add product form?
  2. Competitor product(s) listed on Peer Insights: Select your competitor or similar products listed with us. This information will remain strictly confidential and is just used to find the right markets for your product or service.
  3. Top Customers: Provide links listing your customers or provide actual customer names.  This information will remain strictly confidential and is just used to find the right markets for your product or service. You can provide multiple links by hitting enter.

STEP 3: Finally one last step, click on add markets and tell us about your market alignment preferences. You can search for keywords in the market name and market description.

  1. Filtered market list: By default, you see a filtered list of markets to list your product/service. This list is intelligently filtered based on your input.
  2. All market list: You can select the market filter to “All Markets” to search and select from all available markets on Peer Insights.

After completing the form, click on “Submit”. It`s Done

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How do I manage my existing products and services on Peer Insights?

Technology providers can submit a new request from the vendor portal to manage existing products. You can choose to remove product from peer insights using delete product, rename product or select other to submit requests for a product not listed above. Click here to manage existing products

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What are the product listing guidelines on Peer Insights?

A dedicated Gartner Peer Insights market alignment team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights market definitions. The Gartner Peer Insights market definitions are periodically reviewed to ensure alignment is maintained. Please note: The Vendors and products listed on Gartner Peer Insights constitute a broader list than what appears in Gartner Magic Quadrants and Gartner Market Guides. The final determination if a product or service fits in a market is at the discretion of Gartner Peer Insights.

Read More about our product listing process.

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What happens if my product or service does not fit within the existing Gartner Peer Insights markets?

If a technology provider’s product or service does not meet the minimum threshold of the features and services in a Magic Quadrant or Market Guide definition, the Gartner Peer Insights team will notify the vendor they do not qualify based on not meeting certain criteria. Today there are products or services that do not fit within an existing Magic Quadrant or Market Guide markets. We do keep track of these products to see if they meet the need of a future Gartner defined market. The final determination of product or service fit to a market is at the discretion of Gartner Peer Insights.

FAQ Home / Product and Market Alignment

Submitted requests on Vendor Portal

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What happens when a request is submited to add or update products?

The Peer Insights team reviews the submitted vendor requests. On average, requests are processed within 3-5 business days. You will receive an email once your request is processed. You can view more details and track your requests within your request tracker on the Technology Provider Tool. The final determination if a product or service fits in a market is at the discretion of Gartner Peer Insights.

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How do I check the status and details of my requests?

You can track and view details about your request using the request tracker on the Technology Provider Tool. Login to the portal, visit request tracker and view details about the request.

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What are different reasons for not approval of requests and what next steps I can follow?

Details about what each not approval reason means is mentioned in the below table. Click on request type to know more about not approval reasons and what it means to you.

arrow_downwardAdd Product

arrow_downwardDelete Product

arrow_downwardRename Product

arrow_downwardUpdate Logo

If you have additional information to be considered for this evaluation, you can submit a new request addressing the reasons detailed below and mentioned in the request tracker. Make sure to support the request with evidence from publicly available source like your website, or a press release, that highlights capabilities of your product or service. No internal documents will be accepted.

Add Product Requests

Not approval reasons What does this mean to vendors?
Product does not meet market (category) inclusion criteria Resubmit request with link(s) to your website or publicly available information about your product’s capabilities to support request. Share any information on product capabilities like product fact sheet, vendor product briefing, powerpoint slides, etc. which is publicly available or available for download on your website. No internal documents are accepted for this evaluation.
Cannot verify mid to large size enterprise customers Per our Community Guidelines, vendors must sell to mid to large-size enterprise clients to be listed on the Peer Insights platform. We do not include small business or consumer IT solutions since we are aligned to meet the needs of enterprise buyers.
Cannot locate an English version of your website Per our Community Guidelines, Gartner Peer Insights currently operates in English only. We do not support other languages at this time.
Product is already listed in a market (category), so it cannot be listed in others (broad) category For products which are already listed in specific markets (category), it cannot be added to a broad market category (“Others” market). You can continue to source reviews in existing markets
Cannot locate an authentic website for your company/product Per our Community Guidelines, our team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights market definitions in order to be listed on Gartner Peer Insights. In order to complete this evaluation we utilize publicly available information, such as a vendor’s website.
Cannot find product information on your website Per our Community Guidelines, our team uses a set of criteria for evaluating if a technology provider’s products and/or services align with the Gartner Peer Insights market definitions in order to be listed on Gartner Peer Insights. In order to complete this evaluation we utilize publicly available information, such as a vendor’s website. If we cannot find information regarding your products capabilities on your website, we cannot complete our evaluation.
Insufficient information found on provided links The links and details provided by you were not sufficient to process the request. Peer Insights team utilizes publicly available information, such as a vendor’s website to complete the evaluation.
Other reasons for not approval Other reasons why your product could not be added to Peer Insights could be one of the below (but not limited to):

  • Product is a free tool/ app (freeware)
  • Product part of suite offering and not sold standalone
  • Multiple products present on website with similar name
  • Request submitted by a non-vendor email address
  • Provided links are not related to the product

Delete Product Requests

Not approval reasons What does this mean to vendors?
Cannot be removed from Peer Insights as product still meets market (category) inclusion criteria Product(s) or service(s) which have at least half (50% or more) of the capabilities or services identified in the Magic Quadrant or Market Guide market definition are listed on Peer Insights. Your product is still meeting market inclusion criteria and hence, cannot be removed from Peer Insights. It will continue to be available for review in the market
Cannot be removed from Peer Insights as product is still offered on your website Your product is still being offered on your website. If the product is still being offered, we cannot remove it or the reviews associated from Peer Insights.

Rename Product Requests

Not approval reasons What does this mean to vendors?
Requested name is not available on your website We could not find evidence on publicly available sources such as website, that your requested rename has been finalized. The product is still being listed under the current name on your website. Read more about Peer Insights renaming guidelines
Insufficient information found on provided links We could not find evidence about your new name on publicly available sources, such as your website. Read more about Peer Insights renaming guidelines
Not approval reasons What does this mean to vendors?
Submitted logo does not match logo on your website The logo you have requested does not match the current logo being marketed on your website.

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How do I get my requests reconsidered?

If your request is not approved, the first step is to view the request details on the request tracker. There will be next steps outlined to take if you do not agree with the decision. Please keep in mind for all re-evaluation requests, our team will require supporting evidence from publicly available sources like your website or a press release. We do not accept internal documents for product/market evaluations. Some things to keep in mind for requests:

  1. Product Details: To be included on Peer Insights, you must meet the market inclusion criteria for your requested market. Provide links with supporting evidence from publicly available source like your website, or a press release, that highlights capabilities of your product or service so we can run our market inclusion evaluation
  2. Customers: We only list enterprise products – make sure you provide details about your mid to large enterprise clients for any product listing requests
  3. Language: Gartner Peer Insights operates in English; we do not support other languages at this time. Make sure your website and other supporting links are provided in English

Read more about our product listing process.

If you are still not satisfied with the decision, reach out to your program manager or email us at peerinsightsvendorsuccess@gartner.com

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Why was my product aligned to the “Others” category? Will this alignment restrict my product experience with Peer Insights?

If there are products or services that do not meet the minimum criteria to be included in a Gartner Peer Insights market, then we may align these products to one of the 13 broad market “Other” categories subject to the condition that the vendor meets Gartner Peer Insights criteria for serving mid to large-size enterprise customers.

Products that are listed for review within the “others” category are open for your customers to contribute reviews similar to any other product listed on Gartner Peer Insights. You are still able to access the Technology Providers Tool, and leverage these reviews in sales conversations and for your marketing materials.

Because “others” categories include products that are not directly comparable in terms of capabilities, we do not offer the “Alternatives” or “Comparison” tools for these products. Similarly, we do not offer a Market view page for any “others” category.

Please see our Community Guidelines for more information.

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What does “On-Hold” status mean for a request?

“On-Hold” status means that your product has been approved for addition to the requested market, but the market is temporarily “closed” for any new additions due to an ongoing Customers’ Choice. Your product will go live on the Gartner Peer Insights website for review on the communicated date i.e. when the Customers’ Choice sourcing period ends.

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What if a technology provider disagrees with the placement of the product or service in a Gartner Peer Insights markets or is unable to fit in an existing Peer Insights market? What is the process?

You can refer to the next steps outlined in request tracker within request details. If you need more help, please reach out to your program manager or email us at peerinsightvendorsuccess@gartner.com and we will help.

If you have already taken the recommended next steps and still disagree with the decision, you may escalate this to the Ombudsman. This escalation process is outlined below:

Step 1: Send an email of your documented complaint to ombudsman@gartner.com
Step 2: You will be contacted to discuss your complaint