Reviews are submitted by users at their discretion. You are free to reach out to your customers and encourage them to submit reviews. While reviewers do not need to be Gartner clients to submit a Peer Insights review, they must be qualified IT professionals or technology decision makers and will be subject to the validation and approval process described in these FAQs.
Below are some guidelines to help you invite customer involvement in a manner that is fair and most likely to generate honest and thorough reviews:
- Invite customers who have had direct experience with the selection, implementation and/or service & support of your company’s products or services to submit a review;
- Thank your customers for providing feedback;
- Publicize improvements or changes you’ve made as a result of customer feedback;
Guidance you may want to include when reaching out to your customers:
- A brief overview of Peer Insights. (Sample language is provided in “Start a Campaign”).
- Instructions and a site link (via a custom URL) that takes reviewers directly to the relevant survey.
- Reminder that reviews take approximately 10 minutes to complete and are completely anonymous;
- Reminder that Gartner’s validation process ensures that all reviews are authentic and readable, and as such it can take several business days for a review to be posted once approved.
Please be mindful of the following additional guidelines:
- Your employees may not review your company’s offerings or your competitors’ offerings;
- You should encourage customers to write high-quality, honest and thorough reviews with explanatory comments;
- You may not solicit only positive reviews.
Initiating a review sourcing campaign with Gartner Peer Insights is critical to growing your brand with our platform.
Step 1: Familiarize Yourself with TPT
- Make sure you have access to our Technology Provider Tools (TPT).
- The TPT contains several resources, tutorials, and templates for creating the perfect review sourcing campaigns.
Anyone responsible for campaign creation should receive TPT onboarding training.
Step 2: Create Custom Review Sourcing Links
- Within the “Campaigns” tab create short, trackable links for your campaign.
- Creating your first link is simple. Click here to learn how.
- Optional: Incentivize your customers to write a review by leveraging Gartner’s gift card promotion.
- Get accustomed to the reporting functionality of each link.
- Monitor clicks, reviews submitted, and reviews published.
Step 3: Target a Specific Audience
- For your first outreach, we recommend emailing a smaller, more focused group.
- Consider clients most likely to engage in your campaign.
- Be sure the language in your email is tailored to the particular audience you’re addressing.
- Before sending, share your messaging with your Program Manager to ensure all information is accurate.
Step 4: Establish an A/B Test
- Create two versions of your email to see which performs better with your audience.
- Test by creating two different review sourcing campaign links to monitor which email leads to a higher review submission rate.
Step 5: Track Results and Reactions
- Once your first campaign is live, see how your customers respond to your outreach.
- Take note of the questions being asked.
- Gauge their interest through open rates and click rates
- Doing so will lead to even more successful campaigns when you reach out to a broader audience.
We do not endorse providing incentives to customers for submitting reviews; however, if you decide to offer incentives:
- Ensure your incentive is of nominal value and in keeping with your company’s and your customers’ policies on accepting gifts. For most individuals and companies, small incentives may be valued between $5-$25, but when in doubt check with your in-house counsel.
- Offer incentives for all reviews, not just the positive ones. And offer them to all customers you invite, not just the happy ones.
In order to assist each vendor in their sourcing efforts, Gartner will provide your first 50 approved reviews with a $25 gift card (gift card option is based on the reviewer’s location). You can create your review sourcing campaigns and opt-in to distribute incentives to reviewers directly through your Technology Provider Tools portal.