Over the last several years, Gartner has acquired a number of properties focused on helping small and medium-sized business users with their software purchases. These properties are in our Digital Markets business unit and include Capterra, Software Advice, and GetApp. Reviews generated on one of these properties are shared across all properties as appropriate. Gartner Peer Insights was developed to focus on helping enterprise end-users make better software decisions and is entirely focused on the enterprise.
These properties will remain independent as they are targeting different end-user segments, and the user experience is tailored for each. We are actively exploring sharing relevant content between Gartner Peer Insights and Digital Markets and expect to do so in the future.
Once review sharing is implemented, it won’t matter which property you source reviews on, they will all be directed appropriately to the most relevant end-user. Until this feature comes online, it’s best to direct enterprise-focused products to Gartner Peer Insights, and small and medium-size business products to the Digital Market properties. In addition, the Digital Market properties provide all brands with leading digital awareness through their prominent search placements, while Gartner Peer Insights is a data source for our Research analysts.