Review Collection by Gartner Peer Insights

Review Collection

by Gartner Peer Insights

Kick-start your review collection with Gartner Peer Insights. Upload a list of your customers, and we will send a professional email campaign on your behalf.

Get Started

About Review Collection by Gartner Peer Insights

Gartner Peer Insights is pleased to offer a no cost review collection service for vendors. Our goal is to provide a new outreach avenue for vendors who would like to invite their customers to leave a review. Upload a list of your customers and we will send out a review collection email campaign on your behalf.

All lists are confidential, secure and will not be shared or used for any other purpose beyond this outreach. All lists will be deleted upon outreach completion.

Sign up for Review Collection by GPI Today:

Securely share the required details

Submit your customer details, product/service you’d like to source reviews to, and other information via our secure sharing service.

Peer Insights executes the campaign

Peer Insights will send a 4-part email campaign to your customer list, asking them to submit an honest review on your products, and incentivize your customers once their review is published.

Watch your reviews roll in

See the number of reviews submitted from each email outreach via your Review Sourcing Links reporting.

Sharing details is super easy and secure

Submit the required details to our secure form.

Information required includes the product/service you would like to invite your customers to leave a review for, and your customer details (email addresses, first and last names)

Ready to get started

Submit your details now and kick start your reviews collection service

Get Started

Additional Details

Terms of Use

Thank you for your interest in our Review Collection service. Please read these non-negotiable terms of use carefully before proceeding to participate. By continuing to participate, you, on behalf of your company (“Vendor”), agree to be bound by the terms of use.

Contact List Requirements

All Vendors must provide Gartner Peer Insights with a contact list that includes email addresses that meet the following conditions:

Individuals who have purchased a service or product from you in the last 2 years (by completing a business transaction with you, they have implicitly agreed to be contacted by you); or
Individuals who have expressly registered through your website (by ticking a checkbox (not checked by default) on your signup or sales form); or
Individuals who have completed offline forms and indicated they wanted to be emailed (eg: by filling in a competition or survey form where they specifically agree to receive email from you); or
Individuals who have given you their business card and asked or otherwise agreed to receive email from; and
Individuals who have expressly agreed that you may share their email addresses with third parties like Gartner Peer Insights that wish to solicit feedback about their purchase.

It is the Vendor’s responsibility to ensure email addresses provided to Gartner Peer Insights are NOT:

Obtained from a third party, including without limitation any lists that were bought or rented, or obtained from a partner or membership organization.
Addresses from employees of -or affiliated with- your company
Addresses from employees, officers, directors, agents of Gartner, Inc., its subsidiaries and affiliated companies and their immediate families
Addresses from government and public sector employees, or addresses from those whose company policies prohibit the acceptance of gifts in the context of business transactions
Reviewers who are individuals (or who are acting on behalf of individuals) (1) subject to, (2) residing in countries or (3) employed by organizations identified in any government sanctions watchlist, including but not limited to the US Department of Treasury’s Office of Foreign Assets Control (OFAC) Specially Designated Nationals List or other sanctions lists.

Email Campaign Details

Gartner Peer Insights will initiate an email campaign to solicit users reviews on a Vendor’s behalf after receiving your contact list. All emails in the campaign will be sent from the email address: noreply@peerinsights.gartner.com.

The campaign will consist of an initial email and follow-up emails sent to contacts who either do not open the initial email, or who open but do not complete your review form. If the user completes a Vendor review form, no further emails will be sent. Vendors can request we halt an email campaign at any time. All contact lists are deleted upon campaign completion. We may follow up with users who submit a review form as part of Peer Insights’ Community Guidelines.

Opt Out Preference for Email Campaigns

All recipients of the email campaign may opt out of receiving our emails by clicking the “unsubscribe” link in the email. Unsubscribing will remove contacts from the Gartner Peer Insights campaign only, and will not impact that Vendor’s ability to send its own emails.

Security

Gartner Peer Insights will ensure a Vendor’s contact list is handled securely. While in possession of your contact list(s), we will take appropriate measures to protect your information from loss, misuse and unauthorized access.

Data Protection

Gartner Peer Insights will comply with all applicable data protection laws. The names and email addresses provided to Gartner Peer Insights on a Vendor’s contact list(s) will not be shared or used for any other purpose beyond soliciting reviews on your behalf for the specific email campaign. All information collected from users who proceed to submit a review form will be used in accordance with Gartner’s Privacy Policy.

Frequently Asked Questions

Participation

Providing Customer Information

Email Invitations, Incentives and Reporting

Participation

Can any organization opt-in for the Review Collection by GPI program?

Yes, any organization can be a part of the program.

Is there a fee to participate?

No, there is no fee to participate in the program. As part of the program launch and for a limited time, Gartner Peer Insights will be offering a Gartner-funded $25 gift card to your customers after their review is published.

Is there anything I need to do before I opt-in to the Review Collection by GPI?

Please read the terms and conditions of the program (listed above) carefully.

How do I opt-in for Review Collection by GPI?

Please submit your details here to opt in: Review Collection by GPI

If you have any doubts, please reach out to your Program Manager directly. If you do not know who your aligned Program Manager is, please email us at PeerInsightsVendorSuccess@gartner.com

If I wish to source reviews to multiple products, Can I select multiple products while submitting the details?

Please submit details of only one product in one request. If you wish to source reviews to multiple products, please feel free to raise multiple requests.

Will the reviews sourced through this option be considered vendor sourced reviews?

Yes, all reviews published through Review Collection will be vendor sourced but Gartner funded.

Providing Customer Information

Where are the customer email addresses stored? Is this a secure environment?

We value your privacy. All the details submitted would be encrypted and saved in a secure environment.

Who has access to the customer email addresses once submitted?

Our internal team will be creating the sourcing links and reaching out to your customers as part of this program.

How long does Gartner Peer Insights keep our customer email addresses stored?

All the email addresses, except the users who themselves register on Peer Insights, would be deleted post campaign completion. Each campaign would be active for 90 days.

Is there a minimum number of customer emails that we need to provide?

It is always better to reach out to as many customers as possible but a minimum of 5 customers details would be required.

Does Gartner Peer Insights remove customers who have recently submitted reviews from the outreach?

Yes, we will not reach out to customers who have already submitted an approved review for a product.

Is there a certain type of customer we should provide or not provide? Any guidance on how to segment our list?

Please read the terms and conditions of the program (listed above) carefully.

We have the same customers on Product X in Market 1 and Product Y in Market 2. Can we upload 2 lists of the same customers to ask them to review these different products?

Yes, you can submit the same customer list because the products are different. Please note that reviewers can leave more than one review on Gartner Peer Insights, but the review content must be unique for each review.

Email Invitation, Incentives and Reporting

How many emails will you send to each customer?

We plan to send 4 emails at max to one customer of yours. Please note that reminder emails will be sent only if they have not responded to emails already sent to them.

What is the email address it comes from?

All emails in the campaign will be sent from the email address: noreply@peerinsights.gartner.com

How will the communication/invitation look like. Will customers see or be informed that Gartner is reaching out on behalf of vendors?

Please reach out to your Program Manager to get access to Email Templates.

Will we be able to use our sourcing links with the new Review Collection process?

No, Review Collection would work independent of Review Sourcing Links created by Vendors. Having said that, please feel free to create and share your created sourcing links with your customers.

Are we able to customize the email that is sent to our customers?

No, customizations to customer emails won’t be possible. Emails sent to customers will be a predefined template finalized by our team.

Can we offer customers an incentive to submit a review?

As part of the program launch and for a limited time, Gartner Peer Insights will be offering a Gartner-funded $25 gift card to your customers after their review is published.

Is there a limit to number of Gift cards Gartner Peer Insights would be sharing with the customers?

An individual Reviewer is eligible for up to ten (10) gift cards in one (1) calendar year. These reviews may be spread across various vendors and products.

Will we receive reporting on the number of opens/click throughs?

No, we won’t be providing metrics around emails.

Will we receive reporting on the number of reviews submitted and published?

You can track the reviews funnel at Sourcing Link page on Technology Provider Tool (TPT)

Will anyone from the vendor team will be copied in the emails sent as part of Review Collection by GPI?

No, Emails would be sent only to your customers but the email will mention the GPI is reaching out to them on your behalf.

Will I get notified when each of the emails gets sent to my customers? Will I get notified when the email series starts?

No, you will not be notified when each of the emails gets sent to your customers. You will be notified once your campaign is scheduled to be sent to your customers, and within 24 hours your customers will receive the first email from our side.

How long does the campaign last from the first email sent to the last email sent? How many days are in between the email asks? Do you send out the emails on weekends?

Each customer will get up to 4 emails for the duration of the campaign totaling 12 days. See the details below:

Email 1: First email will be sent within 24 hours once your campaign is scheduled.
Email 2: 5 Days after First Email is sent – First Reminder is sent to the customers
Email 3: 3 Days after First Reminder is sent – Second Reminder is sent to the customers
Email 4: 4 Days after Second Reminder is sent – Third Reminder is sent to the customers

Please note that reminder emails will be sent only if they have not responded to emails already sent to them, and emails may go out on weekends.

Can we customize the timeframe? For example, we want more time in between the emails or less time in between each email sent.

We’ve developed the campaign duration by leaning on best practices and learnings over the life of our site. As such, the ability to customize the timeframe of email sends is not currently available.

When does the sourcing campaign start after I submit the request? Can we choose when the sourcing campaign starts?

Once your campaign request has been approved, your campaign will be scheduled to start and the first email will be sent to your customers within 24 hours. You will be notified via email about the same. If you’d like your campaign to start within certain days, please submit the campaign request accordingly. Once submitted, we cannot delay the sourcing campaign start.

Will the collection service be able to send emails in languages other than English?

No, for now, we will be reaching out to your customers in English language only.