Peer Insights Customers’ Choice Methodology

Gartner Peer Insights Customers’ Choice

Customer Choice methodology has been updated since the announcement of results in this market. For more information about the current Customer Choice Distinction methodology, click here.

Recognition for Top Customer-Rated Companies

Since starting Gartner Peer Insights in October of 2015, we have collected more than 70,000 reviews across over 200 markets. In a growing number of markets, we’ve collected enough data to help our clients with a top-level synthesis of which vendor products are the most valued by customers in a given market. We recognize them with a distinction showcasing top vendors in a market.

Recognition Criteria

Recognition will be given to a maximum of seven vendors in a market according to these criteria:

  • The vendor must have at least one product designated by our research analysts as relevant to the market. Vendors with excessive concentrations from a specific geographic region*, industry** or non-enterprise users*** are not considered.
  • During the submission period — defined as 12 months prior to the eligibility cutoff date — a vendor must have:
    • 50 or more approved ratings
    • An average overall rating of 4.200 stars or greater.
  • In markets where more than seven vendors meet the above criteria, the seven vendors with the highest number of approved ratings within the submission period will be selected as winners.

Ratings and reviews must first pass our validation, conflict of interest and moderation process — please see our Peer Insights Review FAQ here.

For more questions, please see our Customers’ Choice FAQ page or contact For vendor guidelines on how to use the Gartner Peer Insights Customers’ Choice Logo and the quote policy, please click here.

* Excessive concentration in geographic region is defined as having less than 25 eligible deployments reported by the reviewers from North America.
** Excessive concentration in industry is defined as having less than a total of 25 ratings reported from all the non-primary industries (Primary industry is defined as industry with maximum number of reviews for that vendor).
*** Excessive concentration in non-enterprise users is defined as having less than 25 ratings reported by enterprise end-users. (Enterprise end-user is defined as reviewer’s company size >$50M USD).