You were named a Gartner Peer Insights Customers’ Choice – Now What?

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You were named a Gartner Peer Insights Customers’ Choice – Now what?


This announcement references the “Voice of the Customer”  methodology active for April 2021 and earlier publish dates. For the new methodology as of May 2021, click here.

Last Updated: Nov, 2020

The Gartner Peer Insights Customers’ Choice distinction is a recognition of technology providers that were the most highly rated by their enterprise customers in a market. This distinction can be a key differentiator and make your organization stand out as a top choice to future customers! We have put together ideas to help you to create a plan to promote your distinction and capture the attention of your potential prospects.

Please note that Gartner’s Copyright and Quote Policy applies when promoting your designation. Once your draft communications are complete, please submit  the full promotional material, in an editable format, to so that they may provide a full compliance review prior to external sharing. Note: promotional materials that are not complete, or that only include excerpts from the full promo, will not be approved.

Voice of the Customer Reprint

The Customers’ Choice in a specific market is announced within the Voice of the Customer Gartner research document. This report synthesizes the review content in a particular market for a specific 12-month period. Learn more here.

Technology providers that are Customers’ Choice will license the reprint to this document to:

  • Capitalize on visitors to their marketing material by capturing leads
  • Differentiate themselves from competitors who also achieved Customers’ Choice 
  • Further strengthen their positioning in the market
  • Support demand generation opportunities
  • Leverage in “nurture” campaigns for current customers
  • Provide additional context to the Customers’ Choice badge
Additional examples:

Promote with MQ Position/Reprint with CC
Consider supplementing any marketing materials around your MQ position or expert research mentions with your Customers’ Choice badge:
  • Capitalize on the additional customer proof as support to the expert opinion 
  • Strengthen storyline around customer focus as the Customers’ Choice is a “look back” of the direct customer experiences from your customers within the past 12-months
  • Allows differentiation from competitors in your market
Promote Category Distinctions
In response to end-users’ desire to evaluate solutions based on specific attributes of their organization, such as industry, company size, or deployment region, Gartner Peer Insights recognizes highly-rated vendors in specified categories through the Customers’ Choice Category Distinction.

This is only available in categories and markets where there is sufficient review volume. Learn more here. Promote your Category Distinction:
  • Reprint a specific category cut document for targeted lead generation
  • Promote overall Customers’ Choice badge with Category Distinction to aligned segmented audiences
  • Highlight Category Distinction badge on appropriate vertical web pages
  • Create ad campaigns targeted to specific categories with badge
  • Differentiate yourself from other Customers’ Choice designees
Example:  Gartner Peer Insights ‘Voice of the Customer’: Cloud Core Financial Management Suites for Midsize, Large and Global Enterprises for Midsize Enterprises

Social Media
Organizations can promote their Customers’ Choice across social media platforms, not limited to LinkedIn, Twitter, Facebook, etc. 
  • Leverage pre-approved Social Media Templates (examples below)
  • Consider creating an animation/video to make the Customers’ Choice pop for prospective clients
  • Promote Customers’ Choice year-round as part of larger social content strategy
  • Create content for other key stakeholders, like partners, investors, or employees to reach new audiences 
  • Search Twitter and LinkedIn for the term “Gartner Peer Insights Customers’ Choice” or #GartnerPeerInsights to see examples of how peers have created their own, unique social cards and content

Gartner Social Media

Gartner Peer Insights and Gartner social pages will promote the Customers’ Choice designation in a market. Retweet/interact with the post as part of your organization’s social media strategy. 

Examples of Gartner Social Media Promotion of Customers’ Choice:


Other Frequently Used Promotional Channels:

Paid Ad Campaigns – Put some muscle behind social media posts promoting your badge, or create unique paid ads promoting the Customers’ Choice to reach a new audience.

Press Releases – Increase visibility with a formal press release announcing your designation. Leverage the pre-approved Press Release Template.

Blog Posts –  Typically written by the CEO, CMO, VP Marketing, or VP Customers Success, blog posts are a great option to promote the Customers’ Choice to current customers as a “thank you” for their feedback. Consider including a CTA for customers to submit a review. Leverage the pre-approved Blog Post Template.

Physical Ads – Including (but not limited to) billboards, subway/bus ads, magazine page ads, etc. 

Partners & Investors – Consider creating promotional materials announcing your Customers’ Choice designation to send to other key stakeholders, like technology partners or investors. You can also create social media/blog content for these stakeholders to share from their own channels to reach new audiences.

Your Employees – Create social media/blog content for your own employees to share from their personal channels. Customers’ Choice is the direct result of great customer feedback and customer-centric practices, which your employees will be proud to share.