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Updated Review Funnel now focuses on Your Sourcing Efforts
ACTIVELast Updated: Feb, 2021
It may come as no surprise to you that the Review Funnel and reporting associated with the review journey are the most frequented sections of the backend portal for all vendors listed on Gartner Peer Insights. We know that you care about each review that is submitted and we understand the importance these reviews play towards your organization's mission critical priorities.
Based on your feedback, we have refreshed the Review Funnels to no longer focus on all reviews submitted from all sources. This was confusing in that it didn’t allow you to properly dial in on the big picture – Are your sourcing efforts yielding the results you were anticipating? If not, what are the next steps your teams can immediately take to improve your review conversion?
As of February 2021, the following updates were implemented:
Updated the Review Funnel to focus only on your sourcing efforts
Consolidated the reasons displayed for why reviews may not be approved
We will cover both updates in-depth below:
1. Updated Review Funnel Focus on Your Sourcing Efforts The Review Funnel now displays only information on the reviews you have sourced directly from your efforts, or more specifically from your review sourcing links. The logic remains the same in that the data follows the reviews on their journey through submitted, to moderated, and finally either published or not approved. This update allows you to focus on reviews that you had a part in directing to the site, and removes the reporting from those that may have come organically or from sources outside of your own efforts, where you have little to no control over the types of reviews being submitted.
Important points to keep in mind… The information provided in these funnels is meant to be a high-level overview in order to guide your sourcing activities. The intention of these funnels is not to track each individual review received. If you try to do this, you will quickly frustrate yourself as review counts can change daily as reviews are submitted, moderated, and audited!
2. Consolidated Rejection Reasons
On average, we do not approve approximately 30-35% of all reviews submitted to Gartner Peer Insights, across all sources. While it may seem like a high number, it is necessary to ensure the highest possible review integrity. Our goal is to provide prospective buyers with data rich information to inform their purchasing decision, knowing Gartner Peer Insights is the platform they can trust. As part of this update, we have consolidated the reasons shown within the portal for why reviews may not have been able to be accepted by our team to further protect the anonymity of the reviewer, and still provide you with high-level reasons to help you improve the quality of the reviews submitted via your direct review sourcing strategies.
Awaiting reviewer response What does it mean? How to fix this moving forward? Content What does it mean? How to fix this moving forward?
Credentials What does it mean? How to fix this moving forward?
Conflict of Interest What does it mean? How to fix this moving forward?
My customer needs help with their review – Who should I get in contact with? If your customers are ever experiencing technical difficulties or have specific questions about their individual reviews, we encourage you to have them reach out to our Support Team directly by emailing peerinsights@gartner.com or by clicking on the Contact Support button in the Your Reviews section of their profile.
Please remember that the Gartner Peer Insights team cannot comment on individual reviews directly with a tech provider or allow a tech provider to involve themselves in the review process due to the anonymous nature of the Gartner Peer Insights platform. Please see our Community Guidelines for additional information. Questions? Please reach out to your Program Manager or email PeerInsightsVendorSuccess@gartner.com directly.