Updated Review Funnel 2021

chevron_leftAll Announcements

Updated Review Funnel now focuses on Your Sourcing Efforts


Last Updated: Feb, 2021

It may come as no surprise to you that the Review Funnel and reporting associated with the review journey are the most frequented sections of the backend portal for all vendors listed on Gartner Peer Insights. We know that you care about each review that is submitted and we understand the importance these reviews play towards your organization's mission critical priorities.


Based on your feedback, we have refreshed the Review Funnels to no longer focus on all reviews submitted from all sources. This was confusing in that it didn’t allow you to properly dial in on the big picture – Are your sourcing efforts yielding the results you were anticipating? If not, what are the next steps your teams can immediately take to improve your review conversion?


As of February 2021, the following updates were implemented:

  •  Updated the Review Funnel to focus only on your sourcing efforts

  • Consolidated the reasons displayed for why reviews may not be approved

We will cover both updates in-depth below:


1. Updated Review Funnel Focus on Your Sourcing Efforts


The Review Funnel now displays only information on the reviews you have sourced directly from your efforts, or more specifically from your review sourcing links. The logic remains the same in that the data follows the reviews on their journey through submitted, to moderated, and finally either published or not approved.



This update allows you to focus on reviews that you had a part in directing to the site, and removes the reporting from those that may have come organically or from sources outside of your own efforts, where you have little to no control over the types of reviews being submitted.



  • Your Sourced: Your Sourced review number is the number of reviews published via your review sourcing links
  • Other Sources: Other Sources include all other review sources, such as organic reviews, reviews sourced by Gartner, etc.
  • Total Published: Total Published is the total number of reviews published for your products on Gartner Peer Insights. This includes reviews from a vendor's sourcing efforts plus reviews submitted from other sources


Important points to keep in mind…

The information provided in these funnels is meant to be a high-level overview in order to guide your sourcing activities. The intention of these funnels is not to track each individual review received. If you try to do this, you will quickly frustrate yourself as review counts can change daily as reviews are submitted, moderated, and audited!


2. Consolidated Rejection Reasons


On average, we do not approve approximately 30-35% of all reviews submitted to Gartner Peer Insights, across all sources. While it may seem like a high number, it is necessary to ensure the highest possible review integrity. Our goal is to provide prospective buyers with data rich information to inform their purchasing decision, knowing Gartner Peer Insights is the platform they can trust.


As part of this update, we have consolidated the reasons shown within the portal for why reviews may not have been able to be accepted by our team to further protect the anonymity of the reviewer, and still provide you with high-level reasons to help you improve the quality of the reviews submitted via your direct review sourcing strategies.



Awaiting reviewer response

What does it mean?

  • Our Review Moderation team is waiting for the reviewer to respond to a request for additional details in order to fully process their review. If the reviewer fails to respond within 5 business days, the review will be rejected.

How to fix this moving forward?

  • If your customers reach out to you asking for assistance in regards to an email from our team about their review, we encourage you to have them reach out to our Support Team directly by emailing peerinsights@gartner.com or by clicking on the Contact Support button in the Your Reviews section of their profile.



What does it mean?

  • We have specific content standards so that reviews published on Gartner Peer Insights are helpful to our end-user community during their buying journey. Reviewers need to adjust the qualitative feedback provided in their review to meet these standards.

How to fix this moving forward?

  • Make sure you set your customers up for success by sharing our Content Guidelines with them when you invite them to review your product. Reviews are robust and generally take 10 to 15 minutes to complete. Reviews must highlight specific user experiences related to the product being reviewed or its specific features. We do not approve reviews that contain generic comments or focus solely on the vendor.


What does it mean?

  • Our team could not verify the identity of the reviewer, there were inconsistencies in the information provided by the reviewer, the reviewer did not submit their review with their company email address or the reviewer’s company is not considered an enterprise or product usage is not at an enterprise level.

How to fix this moving forward?

  • Let your customers know that is a requirement for them to use their company email address when creating their reviewer profile and that they need to make sure they verify their email address when prompted. Make sure you are only inviting customers to review your product or service who are eligible to submit a review on Gartner Peer Insights. In order to post a review on Gartner Peer Insights, the reviewer must meet the requirements outlined in 1.4.1 Verifying Reviewers on GPI.

Conflict of Interest

What does it mean?

  • In order to post a review on Gartner Peer Insights, one of the requirements for reviewer eligibility is that they not have a conflict of interest with the product being reviewed. At this time, Gartner does not publish reviews from anyone employed by a company with an association with the vendor (employee, partner, competitor, etc.) or association with the product being reviewed (reseller, value-added reseller, system integrator, MSP, consultant, etc.).

How to fix this moving forward?

  • Ensure all reviews are from end-user customers. If the Gartner Peer Insights team can identify that there is a conflict of interest between the organization being reviewed and the organization of the reviewer, regardless of role, we will not approve the review.


My customer needs help with their review – Who should I get in contact with?

If your customers are ever experiencing technical difficulties or have specific questions about their individual reviews, we encourage you to have them reach out to our Support Team directly by emailing peerinsights@gartner.com or by clicking on the Contact Support button in the Your Reviews section of their profile.


Please remember that the Gartner Peer Insights team cannot comment on individual reviews directly with a tech provider or allow a tech provider to involve themselves in the review process due to the anonymous nature of the Gartner Peer Insights platform. Please see our Community Guidelines for additional information.


Questions? Please reach out to your Program Manager or email PeerInsightsVendorSuccess@gartner.com directly.