How To Leverage Your Review Sourcing Link Funnels to Maximize Conversion

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How To Leverage Your Review Sourcing Link Funnels to Maximize Conversion


Last Updated: Dec, 2020

Your overall Reviews Funnel is a great source of information to see the reviews that have been submitted for your products and their journey through the review moderation process. Most reviews take between 5-7 business days to be fully moderated by our team and published. In some cases, reviews may not be approved to be published, and the funnels are a great asset in getting high-level insight into why that may be. 

However, we advise you to take the information in your general Reviews Funnel with a grain of salt, in that the reporting includes reviews from all sources, including reviews submitted organically, from Gartner outreach methods, and of course your direct asks to customers.

We recommend using your Review Sourcing Link Funnels for the best insights related to your specific outreach campaigns to your customers. You can find these by clicking on your review sourcing links within your Review Sourcing link dashboard. You can leverage this information to help increase your approval rate for reviews by adjusting your outreach methods. 

In your Review Sourcing Link Funnel, you can view the most common reasons why reviews could not be approved by clicking on the “See Why” hyperlink next to the funnel. This will provide you with a pop-up of the reasons reviews were not approved. The most common reasons reviews are not approved fall into four main categories: 

  1. Credential-Related 
  • If you see a high number of reviews not accepted for credential-related reasons, it means our team could not verify the identity of the reviewer, there were inconsistencies in the information provided by the reviewer, the reviewer did not submit their review with their company email address or the reviewer’s company is not considered an enterprise or product usage is not at an enterprise level. 
  • To fix this moving forward, we recommend reminding the reviewers they will be asked to confirm their email address and to not skip this step as it is an important step in the identity validation process. Reviewers should always leverage their company or business email address when submitting a review. Make sure you are only reaching out to customers leveraging your product at an enterprise level when building your outreach list! 
  1. Content-Related 
  • The software reviews posted on our website help guide millions of enterprise software shoppers to select the software that best meets their business needs. For this reason, we have specific content standards for reviews to be published on Gartner Peer Insights. If you start to see reviews being rejected for content-related reasons, such as low quality content or content conflict, this means reviewers need to adjust the qualitative feedback provided in their review.
  • To fix this moving forward, we recommend advising your customers of the standards for review publication. A great review typically contains the following characteristics:
    1. Comments to explain the corresponding ratings
    2. Variance in ratings (it is unlikely that the reviewer would feel the same about every aspect of a product or service)
    3. Logically consistent ratings (the overall ratings are in line with the averages of the sub-ratings)
    4. Demonstration of experience and expertise with regard to the respective product
  • Reviews must highlight specific user experiences related to the product being reviewed or its specific features. We do not approve reviews that contain generic comments or focus solely on the vendor.
  1. Conflict of Interest 
  • In order to post a review on Gartner Peer Insights, one of the requirements for reviewer eligibility is that they not have a conflict of interest with the product being reviewed. Vendors, their employees, or anyone with a financial interest in the success of a product are not allowed to review their own product or a competitor’s product.
  • If you start to receive a high number of reviews rejected for COI-related reasons, we recommend adjusting your outreach list and removing customers who are also partners, consultants or otherwise have a financial interest in the success of your product. Your employees and competitor’s are also ineligible to submit reviews for your products. 
  1. Spam 
  • Spam reviews are an unfortunate side effect of public review platforms. Reviews identified as being plagiarized, submitted using a fake domain, fake profile, or by the same individual using multiple fake accounts will not be approved.
  • To fix this moving forward, we recommend removing your review sourcing link from any public domain or place where it could be accessed by those who are not your legitimate customers. It is also recommended to remind your customers that they need to submit unique feedback when submitting their Peer Insights reviews and to not copy a review they may have submitted for your product on another review platform. This is considered plagiarism and will not be accepted by our Moderation team. 
If your customers are ever experiencing technical difficulties or have specific questions about their individual reviews, we encourage you to have them reach out to our Support Team directly by emailing or by clicking on the Contact Support button in the Your Reviews section of their profile. 

Please remember that the Gartner Peer Insights team cannot comment on individual reviews directly with a tech provider or allow a tech provider to involve themselves in the review process due to the anonymous nature of the Gartner Peer Insights platform. Please see our Community Guidelines for additional information.