Blog – New Categories Opening on Gartner Peer Insights!

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New Categories Opening on Gartner Peer Insights!


Last Updated: October 2021


In keeping with our goal to expand Gartner Peer Insights to cover more technology and business areas, we will be launching our first wave of five new categories in October (listed below). Categories on Gartner Peer Insights will cover the space beyond analyst-defined markets linked to Magic Quadrants and Market Guides.



The list of all markets and categories available on Gartner Peer Insights can be found here.


What is the difference between Markets and Categories?


Markets and Categories are both collections of software or services of comparable products or service offerings. The difference between Markets and Categories is in how they are defined. Markets are defined by experts within Gartner Research. The market definitions are published in Magic Quadrant and Market Guide documents. Through end-user feedback, we know that there is a desire to learn about peer experiences with other products and vendors beyond these formally defined markets. To that end, Gartner Peer Insights creates and defines Categories in other technology and business areas.


How to request your product be added to these new categories?


Once the categories are live vendors may submit their requests through the Gartner Peer Insights Technology Provider Tool:

  • Go to your Technology Provider Profile
  • Select the blue “Add or manage Products” button
  • Submit your request to be added to these new categories. Please include any notes/supporting documentation that will assist our team in making a decision when you send over the completed information

Please note: The Gartner Peer Insights team will leverage your publicly available information to ensure that your solution meets the minimum requirements to be added to these categories. Please make sure to include a link to where your solution capabilities are listed on your publicly available website.


The Gartner Peer Insights team will review Vendor’s request per the Product Listing Guidelines and, at their sole discretion, will provide a final determination, as to whether a product or service fits in a category.


Please reach out to your aligned Program Manager or with suggestions for new categories.