NEW! Gartner Peer Insights introduces ‘Fund your own gift cards’

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NEW! Gartner Peer Insights introduces ‘Fund your own gift cards’


Last Updated: May 21, 2020

We heard you! Gartner Peer Insights is working to bring you the option to complement your existing Gartner-funded gift cards with your own. Get more reviews and incentivize more customers, simple and hassle-free.

We’re passionate about working with you to collect feedback from your customers.

Customer reviews are a great avenue for grabbing consumers’ attention and increasing sales. Their significance is tremendous, in that they help shape your product and customer journey, and they are responsible for securing your online visibility. The need for recent, unbiased reviews from your customers is more important now than ever.

Enterprise tech marketers are responding to the need for new reviews by implementing programmatic review sourcing strategies within their organizations. In the past we’ve seen that offering “nominal incentives” as a means of encouraging the submission of reviews has worked like a charm. Simply put, incentives help motivate software users to leave reviews.

Gartner has pitched in with $1,250 in complimentary incentives year over year; and for those of you that have taken advantage of the offering, it has paid off in the form of new, up-to-date reviews. This has led us to explore different ways we can help enable you to solicit more reviews from your customers without the administrative headache of offering your own “thank you” gifts to customers.

We will be piloting the option to allow you to fund additional gift cards to up to $5,000/market/year through the Technology Provider Tool portal; over and above that Gartner provides over the next few weeks.

Our goal is to make the process hassle-free for you. It will be as simple as logging into your Technology Provider Tool, selecting additional gift cards, clicking ‘Add To Cart’ and then ‘Check Out’. Just claim your free account, load the incentives, and you are good to go and ask for reviews.

We are always looking for additional organizations to join the “Fund your own gift cards” pilot. If you would like to be a part of the pilot, please reach out to your Program Manager directly. If you do not know who your aligned Program Manager is, please email

We are working to deliver this feature in the best way possible – STAY TUNED FOR MORE!