Gartner Blog Network

How Do Tech CEOs of Cloud Service Providers Keep up With Trends and Innovation?

by Rene Buest  |  July 24, 2020  |  Submit a Comment

Results from Gartner’s annual 2020 Tech CEO Survey show that 62% of tech CEOs whose primary revenue source is cloud services say they are the first in leading their industry in new trends and directions. While this may currently be the case, it is a position they will need to strive to maintain. Large public cloud environments such as Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform, IBM Cloud, Oracle Cloud and Alibaba Cloud are popular for frequently adding new services and functionalities. These offerings often push new industry trends, further innovation and differentiate from the competition.

Announcements of New Services and Functionalities From Large Public Cloud Providers per Year (2014-2019)

In 2019, AWS announced 1,845 new services, updates and functionalities; Microsoft announced 1,169. Hence, large public cloud providers such as AWS, Microsoft and Google are actively working to develop their service portfolios to dominate the market.

Taking large public cloud provider innovation velocity into account, tech CEOs must consider what technologies are most beneficial for keeping their company up to date with emerging industry trends and directions. Maintaining their reputation as leading market innovators is critical to success. Tech CEOs cannot afford to fall behind the offerings of large public cloud providers, and as a result, they must weigh between a build versus buy strategy for certain aspects of their offerings. To remain successful, tech CEOs offering cloud services must determine how they can keep up with large public cloud providers’ release velocity of new innovative services or how they can benefit from it.

In our research note “How Tech CEOs Leverage Innovation and Trends Through Large Public Cloud Provider Portfolio Strategies”, we discuss strategies tech CEOs of cloud service providers must consider to support the rapidly changing demand for providing innovation to their clients, and don’t lose track of upcoming trends.

– – –

If you want to engage with me, feel free to schedule an inquiry call (, book a vendor briefing (, follow me on Twitter (@ReneBuest) or connect with me on LinkedIn.

I am looking forward to talking to you!

Additional Resources

View Free, Relevant Gartner Research

Gartner's research helps you cut through the complexity and deliver the knowledge you need to make the right decisions quickly, and with confidence.

Read Free Gartner Research

Category: product-strategy-and-launch-for-tech-ceos  

Rene Buest
Research Director
2 years at Gartner
21 years IT Industry

Rene Buest is a Senior Director, Analyst in Gartner's Tech CEO Research and Advisory team. Primary research coverage is infrastructure services and digital operations as well as managed services and intelligent automation. Read Full Bio

Leave a Reply

Your email address will not be published. Required fields are marked *

Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.