Gartner Blog Network

Posts from Date:   2019-11

Personalization Helps Growth Tech Companies to Achieve Revenue Goals

by Ray Pun  |  November 9, 2019

Gartner research of technology and service providers (TSPs) indicates that marketers in “growth” organizations are personalizing webpages and emails for target accounts significantly more than those in “no growth” organizations. Growth is defined by the TSPs’ projected change in revenue for fiscal year 2019 versus 2018.  Specifically, 54% of growth companies personalize webpages for target […]

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