Gartner Blog Network

Posts from Date:   2019-3

How Do You Measure the Impact of Product Marketing on Customer Success?

by Ray Pun  |  March 14, 2019

In my previous blog, “The Path to Customer Retention Begins With…”, I talked about the challenge of customer retention for product marketers that support subscription-based products and services. To overcome this challenge, marketers need to recognize that the journey from closing a deal to customer retention begins with strong user adoption.  Furthermore, marketers can stimulate […]

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