Gartner Blog Network

Posts from Date:   2019-2

The Path to Customer Retention Begins With…

by Ray Pun  |  February 6, 2019

You just spent 4 weeks helping sales to close a seven-figure deal with a net new customer. Without your product marketing efforts including sales presentations, competitor battle cards, case studies and ROI calculators, the deal would not have closed successfully. Time to celebrate, right?  Yes, but your management team just announced a new KPI for […]

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