Gartner Blog Network

Ray Pun
Sr. Director Analyst
1 years at Gartner
24 years IT Industry

Ray Pun is a Senior Director, Analyst on the Technology Go-to-Market team within the Technology and Service Provider research organization at Gartner. Read Full Bio

Personalization Helps Growth Tech Companies to Achieve Revenue Goals

by Ray Pun  |  November 9, 2019

Gartner research of technology and service providers (TSPs) indicates that marketers in “growth” organizations are personalizing webpages and emails for target accounts significantly more than those in “no growth” organizations. Growth is defined by the TSPs’ projected change in revenue for fiscal year 2019 versus 2018.  Specifically, 54% of growth companies personalize webpages for target […]

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How Do You Measure the Impact of Product Marketing on Customer Success?

by Ray Pun  |  March 14, 2019

In my previous blog, “The Path to Customer Retention Begins With…”, I talked about the challenge of customer retention for product marketers that support subscription-based products and services. To overcome this challenge, marketers need to recognize that the journey from closing a deal to customer retention begins with strong user adoption.  Furthermore, marketers can stimulate […]

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The Path to Customer Retention Begins With…

by Ray Pun  |  February 6, 2019

You just spent 4 weeks helping sales to close a seven-figure deal with a net new customer. Without your product marketing efforts including sales presentations, competitor battle cards, case studies and ROI calculators, the deal would not have closed successfully. Time to celebrate, right?  Yes, but your management team just announced a new KPI for […]

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Gartner Research Reveals 3 Priorities for Technology Product Marketers

by Ray Pun  |  January 19, 2019

Product marketers are constantly juggling many requests to support sales, marketing, product and customer success teams. As a former product marketer, I had to quickly determine if these requests were aligned to my strategic goals (e.g., drive adoption of mobile marketing solutions, develop multi-product customer success stories). It is not easy to keep your mind focused on […]

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Hello world!

by John O'Leary  |  December 14, 2018

Welcome to Gartner Blog Network. Stay tuned for more developments in the Gartner Blog Network!

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