Gartner Blog Network

Posts from Date:   2015-4

Perils of Traditional Segmenting – Mobile Banking Example

by Rajesh Kandaswamy  |  April 16, 2015

A common question I get from providers is which segment to target among banks. In many cases, they have already decided on segmenting by asset size: very large global & domestic banks, large regional banks and small community banks & credit unions. Segmenting by asset size might be easier since a lot of reliable data […]

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