Gartner Blog Network

Posts from Date:   2015-2

Why is pitching for the Wall Street Journal with a full-page advertisement in the…. eh, Wall Street Journal? What does this mean for Technology & Service Providers?

by Rajesh Kandaswamy  |  February 27, 2015

While flipping through the journal today, I noticed this full page ad. My initial reaction was why preach to the converted. Then it struck me that this campaign is done cleverly with a good understanding of their customers and prospects.   The WSJ can break the market into three: 1) those who subscribe (whether they […]

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A Great Client Engagement Not Turned Into A Great Case Study Is A Wasted Opportunity

by Rajesh Kandaswamy  |  February 10, 2015

As I listen to many services providers who serve the banking and securities industry, it strikes me that the messages rarely do justice to the work they have done at clients. A typical provider presentation has the following sequence – view of the industry, themes for the future, function/technical capabilities, frameworks, their people followed by […]

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