by Phillip Redman | June 4, 2013 | Comments Off on MDM Critical Capabilities and the Magic Quadrant
I’ve been blogging for Gartner for 4 years now. I’ve noticed that my submissions are pretty non-existent in the Spring every year. That’s because I am working on our big MDM MQ and Critical Capabilities (CC) project at that time. I’m very proud about the impact that it has made on the market and how it helps our clients make big decisions. This year is no different. We released the two documents a couple weeks ago and are now getting a lot of questions about them. I blogged about the MDM MQ previously, but wanted to touch-base about the CC note and how it is different.
This year we decided to take the companies ranked as Leaders in the MDM MQ and use that as our criteria for being in the CC note. In past years we have used size, mind/marketshare and market impact as criteria, which are all valid. We think being in the Leader’s Quadrant after assessing 125 different vendors is pretty special and wanted to take a deeper dive on those companies. But first, I wanted to explain the differences between the two notes. I think the MQ is often misunderstood, even for all its fame. The MQ is a holistic assessment of a company-product, technology, viability, marketing, management, sales etc. You can see our research methodologies . If you look at the MQ graphic, there are company names there, not product. That’s because the best technology won’t succeed if it isn’t well supported by sales, support and a solid business and management strategy. All part of our Gartner MQ. The Critical Capabilities is a different thing. This is purely a rating based on technology and product and guidance by use cases. We find both the MQ and CC notes go well together-like chocolate and peanut butter.
This year, the top companies looked like this:
Because we used the leaders from the MQ-it was pretty tough doing the ratings, but we think this will help our clients makes the best decisions when choosing vital tools for their businesses. As you can see from the chart above, a lot of thinking went into both the methodology and analysis, which is why I am proud of the results and of all the companies represented here. Let me know if you have any questions, it will be an exciting year ahead for mobility and MDM.
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