by Phillip Redman | June 3, 2013 | Comments Off on Microsoft Announces New Mobile Management Capabilities at TechEd Conference
In the past few years, Microsoft has been in and out of mobility management. As leader in client management, (see the latest Gartner CM MQ), over 70% of all business PCs use Configuration Manager as part of Systems Center to manage their devices. But it’s only been in the past 18 months that Microsoft has been offering any type of cross-platform mobile device management, and even that’s had limited functionality. One major reason why it wasn’t in this years mobile device management MQ. That is for now.
At this week’s TechEd conference, starting today, Microsoft has listed a number of new products slated for launch by the year’s end. Though my colleague Gunnar Berger has done a good job of summarizing these releases in his latest post, what is most interesting to me as a mobile research analyst is the update to System Center 2012 R2 which connects to Azure and the cloud-based InTune to advance its MDM capability. I’m sure it will be releasing more details around this during the week, but it has a real aggressive plan to take over the mobile market, like it has done with Configuration Manager with PCs. It has a lot of work left to do, including convincing buyers that it truly is cross-platform agnostic, and not Windows only. That may be true already, but it will have to work even harder to prove it is not Windows first and that it will go as far supporting Apple and Android platforms. With low marketshare in the smartphone and tablet market, that’s the only way it will be successful, as more companies are looking for Apple and Android solutions first over Windows.
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