We published the latest MDM MQ last week. It’s a five month research process, starting with over 120 companies claiming MDM support. We did a deeper dive with almost 60 and finally settled on a top 18. Interestingly it wasn’t the technology itself that kept most out (though many that were excluded did not provide all four MDM critical components of security, software, hardware and network management). With many newer companies competing, most didn’t qualify based on business criteria. For example, this year the median revenue was $8 million, up from $3 million in 2012. MDM is working the 80/20 rule pretty well now where 80% of the revenue is made by 20% of the companies. We also saw that many companies are still regional. We required that there be no more than 65% of revenue from one country/region. Adopters want global support now more than ever. They also want more support for anything mobile in the enterprise, broadening from tactical to strategic adoption.
This year we saw a couple new things. First, though the pureplay MDM vendors like MobileIron, Good Technology and AirWatch are still going strong and leading, the larger vendors like Citrix and SAP are gaining ground. The next year may be a tipping point if Symantec and IBM can become more competitive. Larger players can begin to price out the smaller pureplays by bundling in several products around MDM, like app development or file sharing, and still make money. Continued investments will be needed and larger players have the deeper pockets. Cloud services by companies like Fiberlink are also gaining ground, though cloud is still a small, under 20% of sales overall in 2012. One prediction is that sales will reach almost $1.2 billion in 2013, up from $785 million.
New players are competing here too which is both growing the market but driving price down. Kaspersky Lab and BlackBerry are both on this year’s MQ, though both in the Niche Quadrant. Microsoft didn’t qualify this year, but you can be sure they will be on in 2014. BlackBerry’s success in MDM is still linked to its hardware success, though it is taking steps to broaden its software offerings. New MDM offerings are becoming more strategic as app management, provisioning, enterprise file sharing become part of MDM offerings. Containerization is a key trend too–though the fragmented nature of that market will inhibit adoption for at least the next twelve months. With the increasing rate of inquiry we are seeing for both MDM and containerization, we expect another big year of sales. Let me know how you are using MDM and your thoughts on the products.
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