As virtual events and virtual tradeshows continue growing in demand, tech CEOs must captivate audiences across various geographies by engaging and interactive content and tools. Hosting companies are creating successful and engaging virtual events that resonate with their audience, drive sponsorship and create lead generation.
Live, in-person events for many many years have presented a unique opportunity for attending industry leaders and practitioners to convene and connect around common goals or industry trends. They allow hosting organizations to showcase their thought leadership and build valuable one-to-one relationships with prospects and clients, serving as an important marketing vehicle for driving sales and improving brand perception. Although on-premises events will most likely remain popular over time, organizations are adapting to the growing demand (and in many cases, need) for hosting events exclusively online.
There may be some good news here however amidst the craziness. Virtual events are generally easier to orchestrate, better for the environment and more cost-effective (for both host organizations and attendees). Additionally, they provide some core beneﬁts speciﬁc to a technology company’s purview:
- Reach – The ability to extend your event to a much broader audience
- Enhanced interactivity – Done right, sessions can be interactive and tailored to personas.
- Cost – Virtual events are generally must less costly
Sponsorships are growing as well. Sponsor everything you can. Some ideas of sponsorship opportunities include:
Read more on Gartner.com – Tech CEOs’ Guide to Creating Compelling Virtual Events and Tradeshows
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