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The Face of Sales Performance Management (SPM) Will Dramatically Change in 2012 and Beyond

by Patrick Stakenas  |  March 15, 2012  |  3 Comments

Over the past few days (at the Gartner Customer 360 Event in Orlando) I have heard from numerous IT leaders and business executives (both enterprise and vendors) on Sales Performance Management (SPM)…

Their views and approach to SPM continue to lend overwhelming support to viewing SPM as an enterprise strategy – not specifically standalone technology.  

In a recent Research Note I published: 5 March 2012 ID:G00229906, Gartner outlines how  to Strengthen  Your  Sales Force.. through adopting building blocks around SPM. 

Stayed tuned for much more on SPM and follow me @patrickstakenas twitter

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Tags: icm  sales-performance-management  spm  

Patrick Stakenas
Research Director
1 year at Gartner
14 years IT industry

Patrick Stakenas is a research director at Gartner Research. His primary focus is on sales performance management (SPM) and mobile. Mr. Stakenas has extensive expertise in SPM, CRM, SaaS and cloud computing models. He has application expertise in SPM, incentive compensation, sales force automation (SFA) ...Read Full Bio

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