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Sales Performance Management is coming on strong!

by Patrick Stakenas  |  March 24, 2012  |  3 Comments

I had numerous conversations this week that support how SPM is breaking  away from what has traditionally been considered CRM.  There is no doubt having an SPM strategy and using supporting  technologies can effectively and measurably improve sales revenue.



Patrick Stakenas
Research Director
1 year at Gartner
14 years IT industry

Patrick Stakenas is a research director at Gartner Research. His primary focus is on sales performance management (SPM) and mobile. Mr. Stakenas has extensive expertise in SPM, CRM, SaaS and cloud computing models. He has application expertise in SPM, incentive compensation, sales force automation (SFA) ...Read Full Bio

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