A company recently issued a press release that caught our attention. In the press release, the company stated that it had entered into an agreement with Gartner to provide paid research and analysis, assess one of its products regarding its applicability to the Magic Quadrant, and that Gartner will partner with this company to advocate its products. It caught our attention because none of it is correct.
The client did seek to become a client but Gartner was obliged, first and foremost, to correct the company’s misunderstanding and misportrayal. Gartner does not produce custom research, nor do we provide a service that helps technology providers assess their applicability for inclusion in our research methodologies. And we definitely don’t partner with technology providers to advocate their services. Never have, never will.
Gartner demanded that this post be removed. The company complied and acknowledged to us that its contents were inappropriate.