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Adding Social Media to the Gartner External Use Policy: Context Counts

October 6th, 2010 · No Comments

Did you ever want to quote Gartner research on your personal blog? How about on your corporate one? If you have, check out the update to the Gartner Copyright and Quote Policy on gartner.com. You might say, “It’s about time!” and you’d be right: we certainly have seen an increase in requests to quote research on social media, and we’ve also seen an increase in “violation” reports.

Here is the policy update in a nutshell: If you want to reference the Gartner brand or intellectual property on a corporate platform such as a corporate blog, you need Gartner’s approval in advance. If you want to reference this material on a personal blog or micro-blog, you do not need to seek approval. We differentiate in this way for the simple reason that a corporate blog represents a company’s overall point of view, and a personal blog represents an individual’s personal opinion. That said, Gartner will pursue any gross misrepresentation of Gartner research even in personal blogs and micro-blogs.

Read the full policy update on gartner.com and let me know what you think.

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