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Want to quote a Hype Cycle?

July 31st, 2009 · 6 Comments

You might know we’re in the middle of “Hype Cycle season,” where we publish 80 or so Hype Cycle documents in a short period of time. Clients often ask if they can share the graphics and/or quote from the content externally – for example, paste the graphic on their web site, quote from the document in a proposal, or publish the fact that they’re listed as a sample vendor of a technology in a press release. This year we’ve seen some shall we say “creative” uses of this content already, and it’s still early. These prompted us to look again at the policy.

And we made a couple of changes to the Copyright & Quote policy around Hype Cycles:

  1. Clients that want to display a hype cycle graphic externally (that is, not within their own organizations) now need to provide a link to a reprint of the entire research report. The reason for this change is that the graphic by itself lacks all the explanatory content, including market term definitions and even what labels like “trough of disillusionment” mean. It could therefore be misinterpreted if presented without context. So just as with the Magic Quadrant, Vendor Rating and MarketScope, we now require this reprint link.
  2. Clients that want to share externally that they were listed in the report as “sample vendors” of a particular technology may now do this, as long as they comply with the Copyright policy. We didn’t used to allow this, but as we looked at this rule we realized it wasn’t necessary.

Just as always, if you’d like to quote a Hype Cycle, just contact the Quote Request team and they’ll process your request. They all know these updates.

So what?  We’re always looking for ways to improve Gartner’s external-use policies – wherever possible making it easier for clients to quote us. We got some interesting feedback and suggestions from the Analyst Relations survey earlier this year (where we asked AR professionals what they thought about Gartner’s external-use policies), and we be sharing that with you shortly.

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