We got a call from a vendor client who complained that an analyst who authored a report recently published by Gartner was obviously “against” this vendor. The client questioned why we would allow him to get away with this.
The answer is he didn’t get away with it. Gartner published opinions are just that: Gartner opinions. They are published after extensive peer review, management approval and copy editing for clarity.
Contrast this published opinion with the content posted by Gartner analysts on their blogs, which is clearly analysts’ personal opinion and not fully vetted. There’s a big difference, though I think there’s a good place for both. Frankly, I think there may be some confusion about this as analysts post more and more opinions on their blogs, but the alternative (not posting) would not be in keeping with Gartner’s position as a thought leader.
So what? Clients pay Gartner for fully vetted, forthright opinions. When it’s published Gartner research, it isn’t just one analyst’s opinion. And if you believe it is, that’s when you call the Office of the Ombudsman.