Email: The Once and Future Marketing Channel

By Noah Elkin | October 26, 2016

Picture a world without email. Your job as a marketer just got infinitely harder. Now relax — it’s only a dream.

How to Find Your Inner Data Geek

By Noah Elkin | October 11, 2016

Like it or not, we live in a data-driven age. With the continued advance of digital business, data will only gain greater prominence. So it’s up to all of us to find our inner data geek.

The Tyranny of Orchestration

By Noah Elkin | September 29, 2016

Orchestration is the hallmark of multichannel campaign management. Anytime multichannel marketing expands its boundaries, as with the Internet of Things, for example, the number and variety of marketing touchpoints increase, making orchestration more complex but also that much more essential.

Distributed Marketing Hinges on Orchestration

By Noah Elkin | August 10, 2016

It’s easy to ask the wrong question, as my colleague Augie Ray pointed out in a recent post. But why do marketers ask the wrong question? And how does the right question help them? Marketers today hear a rising drumbeat exhorting them…

Silos Belong on Farms, Not in Your Marketing Organization

By Noah Elkin | July 20, 2016

The prevalence of farming metaphors in business has always struck me as an odd mismatch, especially when it comes to marketing. Take the fastest-moving, most cutting-edge part of your average organization and pair it with one of the world’s oldest,…

The Perils of Innovation

By Noah Elkin | July 06, 2016

In my personal technology museum (read: the bottom of a desk drawer) sit five BlackBerry devices, going as far back as my first monochrome model from 2005.  So attached was I to punching out email on those little plastic keys that…