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NoSQL for Competitive Hiring Advantage

by Nick Heudecker  |  March 24, 2014  |  7 Comments

Regardless of your location or industry, hiring technical talent is challenging. This is particularly true in areas like Silicon Valley, where 59% of employers plan to add workers. Companies typically resort to  blunt instruments, like larger salaries or signing bonuses, to bring talent in the door. (The merits of this strategy are debatable.) Some companies are thinking beyond these basic incentives to attract workers. These companies are exploring how adopting new technologies can attract scarce development talent.

This is counter-intuitive. After all, you should only adopt a technology if it solves a business problem. Does it save money, increase revenue or capture some competitive advantage? If so, adopt. Otherwise, avoid. The flaw here is hiring is a business problem. Companies have to attract and retain talent to enable competitive advantage.

Doesn’t this sound familiar? “We have a problem. Let’s throw technology at it.” Now that type of thinking is expanding to hiring. It’s the technology trap all over again. If your company isn’t an appealing place to work, technology won’t fix the problem. It only delays meaningful change to your organization.

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Category: nosql  

Tags: nosql-2  

Nick Heudecker
Research Vice President
5 years at Gartner
19 years IT Industry

Nick Heudecker is an Analyst in Gartner's Research and Advisory Data Management group. Read Full Bio


Thoughts on NoSQL for Competitive Hiring Advantage


  1. Andrew Lerner says:

    Interesting stuff, Nick. This could be a driver for SDN in the networking industry as well. I’ve never heard anyone take this approach, or thought about it myself but it is intriguing none-the-less. A little bit of tail wagging the dog but training/staffing is indeed a business problem.

    • Nick Heudecker says:

      Thanks for the response. It’s a new topic and illustrates how challenging hiring has become. I’ve gotten the question three times from clients.

  2. Mat Keep says:

    Companies like MetLife are using technology to drive the change – cultural as well as technical – they need to compete in global markets:
    http://gigaom.com/2013/05/07/with-300m-earmarked-for-tech-innovation-metlife-wants-to-remake-insurance/

    • Nick Heudecker says:

      Thanks for posting the link. It’s a good example, and drives home my point. MetLife’s adoption of new technology is fundamentally driven by business need.



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