Regardless of your location or industry, hiring technical talent is challenging. This is particularly true in areas like Silicon Valley, where 59% of employers plan to add workers. Companies typically resort to blunt instruments, like larger salaries or signing bonuses, to bring talent in the door. (The merits of this strategy are debatable.) Some companies are thinking beyond these basic incentives to attract workers. These companies are exploring how adopting new technologies can attract scarce development talent.
This is counter-intuitive. After all, you should only adopt a technology if it solves a business problem. Does it save money, increase revenue or capture some competitive advantage? If so, adopt. Otherwise, avoid. The flaw here is hiring is a business problem. Companies have to attract and retain talent to enable competitive advantage.
Doesn’t this sound familiar? “We have a problem. Let’s throw technology at it.” Now that type of thinking is expanding to hiring. It’s the technology trap all over again. If your company isn’t an appealing place to work, technology won’t fix the problem. It only delays meaningful change to your organization.
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