by Neil Wynne | June 7, 2019 | Comments Off on “What Happened to the Magic Quadrant for Secure Email Gateways?”
“What happened to the Magic Quadrant for Secure Email Gateways?” Peter Firstbrook and I are asked this question often enough that we figured it would be useful to provide the answer in a blog post.
Short answer: the Magic Quadrant for Secure Email Gateways has been retired. A Magic Quadrant, as a Gartner Research methodology, is good at capturing the essence of a market in the middle of its life but is less useful at doing so for a very mature market. We’ve continued to cover email security but have switched to a different Gartner Research methodology, a Market Guide, for doing so. See “Market Guide for Email Security” for our latest coverage of the email security market.
Long answer: Gartner publishes detailed analysis of technology markets for which there is significant interest, as well as for those that show substantial change or growth. Gartner constantly adjusts its coverage of markets to anticipate industry dynamics, which may mean making the decision to discontinue coverage for a particular market using a particular research methodology. This step usually reflects the maturity of the market and our desire to meet the most critical and emerging needs of our clients.
Gartner decided to no longer cover the Secure Email Gateways market with a Magic Quadrant for the following reasons:
- Very mature market
- Market growth rate has leveled off to low single digits
- Differentiation between vendors boils down to just a few criteria
- Low percentage of revenue from new buyers
- Low number of new entrants to market
- Low level of vendor consolidation
Gartner does not plan to update the Magic Quadrant for Secure Email Gateways; however, the email security market is still of keen interest to our clients. As a result, we have replaced this Gartner Magic Quadrant with a Gartner Market Guide (link included below) to provide coverage on this mature market, but not to the extent of a Gartner Magic Quadrant. Market Guides provide a high-level analysis of a market and help our end-user clients make strategic decisions about technology and services. Market Guides highlight the significant attributes of a market, and although they do not rank or position providers, they can give insight into the attributes of notable or representative ones. Of course, Gartner clients have always been — and will continue to be — able to setup an inquiry call to speak with an analyst about email security and to answer any specific questions they may have.
Market Guide for Email Security
Authors: Neil Wynne, Peter Firstbrook
Summary: Large-scale migration of email to the cloud has necessitated a strategic shift in how to secure this communication channel. Security and risk management leaders must adopt a continuous adaptive risk and trust assessment mindset to protect inboxes from exposure to increasingly sophisticated threats.
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