Tag archive for: digital marketing

Push-notification Overload? It’s a Technique Not a Strategy

October 11, 2017 | 0 Comments

Here’s your official warning, mobile marketers, about a pending problem: it’s looking like overeager mobile marketers (read lacking in the discipline that comes with using granular mobile marketing analytics) are in danger of damaging the long-term value of push notifications.…

Master Scannable Marketing to Link with Customers Online and Offline

July 14, 2017 | 1 Comment

A canonical trope of certain genres of Science Fiction and Fantasy novels deals with a character’s ability to move between the mortal world and a parallel world (in Fantasy it’s sometimes referred to as Faerie or, as in “The Matrix”…

Suit Up for the Gartner Marketing Conference to See How an NBA Team Creates Winning Mobile Moments

February 21, 2017 | 0 Comments

NBA basketball games – good NBA basketball games – always have a dynamic ebb and flow of athleticism and coaching strategy with the fans amplifying the narrative of the game just like a great movie soundtrack.  Really loud, supportive fans…

The Future and You the Digital Marketer

December 4, 2015 | 1 Comment

Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would any of us would have envisioned  consumers spending more time with their smartphones and tablets than they…

Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

July 31, 2015 | 0 Comments

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a new (pair of…

Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

July 20, 2015 | 0 Comments

Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We moved to embrace Apple’s iBeacons and low-energy Bluetooth beacons —…

Seeking Out the Cool in Digital Marketing

May 7, 2015 | 0 Comments

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness overnight.  And in other cases,…

In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

April 30, 2015 | 1 Comment

A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly moving their media consumption across multiple…

Making Content Marketing Work

April 6, 2015 | 3 Comments

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent…

Using Analytics to Power Mobile and Social Marketing

March 20, 2015 | 0 Comments

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You…

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