In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

By Mike McGuire | April 30, 2015

A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly moving their media consumption across multiple…


Making Content Marketing Work

By Mike McGuire | April 06, 2015

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent…


Using Analytics to Power Mobile and Social Marketing

By Mike McGuire | March 20, 2015

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You…


A Powerful Pairing: Social and Mobile

By Mike McGuire | March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith…


Promise of Beacons Greater Than the Curent Reality

By Mike McGuire | March 10, 2015

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and…


Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

By Mike McGuire | February 10, 2015

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS,…